FirstGroup plc Essay Example | Topics and Well Written Essays - 1000 words

FirstGroup plc - Essay Example As of 2009, the group earned the annualized net profit of around 6 billion pounds, which is a growth of around 31.4% from what the company earned last year. Similarly, this group has remained unaffected by current global economic backdrop, which is an amazing achievement by the company. In the future, the group also wants to maintain its market leader position and wants to expand its operation to the global market. The company wants to develop a new business plan which should not in any way ignore the aspiration of stakeholders. Stakeholders can be any group or an individual that has a stake in the organization's performance. In simple words, any one within or outside the organization who is affected by the decision taken by the business is known as stakeholder. First Group's stakeholders are its shareholders, employees, government, customers and its board of directors. According to Richard Daft, shareholders are those people who own the business and have invested the money in the business. So they would like the business to make decisions which are going to increase its profitability and lead to rapid growth of the business. Similarly, First Group's decisions are also going to affect its employees, in some way or the other. First Group PLC's decision to downsize can result in loss of job for some of these employees. First Group PLC's working policies and pay-rate is another factor that is goi ng to affect the employees. Government might be interest in the decision taken by First Group PLC because if it earns good profit, it will result in revenue for the government in the form of taxes. Similarly, government will want First Group PLC to flourish not only because it will result in revenue collection for the government, but also because it will provide employment opportunities in the economy. Customer will affected by the pricing decisions of First Group PLC. Board of Director will be interested in growth decision of the business because their salaries may be dependent on the size of the business. So they would like the owners to plough back earned profit back into the business for the purpose of expansion and this could lead to conflict of interest between various groups of Stakeholders. (Daft, 1997) Business aim is the future-vision of the business, which can be anything that the business wants to achieve in the future or the reason behind its existence. The major aim of First Group PLC is the transforming the way people travel and changing their perception about the public transport by providing people with safety and luxury and in doing so becoming the leading company of the world. In general terms, Business objective is a business strategic position that it is trying to achieve through its activities and policies. If we look at the business objective of First Group plc, we can say that it is aiming toward higher market share by offering distinct services like safety travel and other features which are not present in conventional transport companies. Another business objective of First Group PLC is rapid growth and in doing so, it is increasing the value of investments of its shareholder by increasing the market-price of the company's stock. Many businesses carry out SWOT analysis to focus on the internal strengths and

Womens Rights Essay Introduction Essay Example for Free

Womens Rights Essay Introduction Essay Throughout life, Women have been experiencing a kind of situation where they do not receive equal rights as men. It is a spread of nationalism and it brings awareness to several of people. A majority group of women from different countries, races, cultures and languages speak of situations where they have been abused, threatened, victimized, mistreated and judged based on their appearance and capabilities. In spite that it is an issue, women perform their behavior in a different kind manner from fear and the decisions they make will change their life drastically. This is a form of crime where a woman faces violence that they do not deserve, whether it is in public or in a private context. There is a huge difference between the treatments both men and women receive. The fact that they are both different genders, these difference include their privilege to vote, their power of their political, their figure in what they are as an individual and their social engagement. It has become a huge impact in today’s society and from the past years, considering, that it has changed the world’s views and aspects towards women. However, women fight for their equal rights and their self determination as a mother and as an individual woman. During their movement, it has impacted the society and their hard work has finally paid off it includes their suffrage, movements and their discrimination which now Women can do anything. The issue of women’s rights has become a widespread. Over the eighteen hundreds, women from different countries around the world such as China, Afghanistan, Brazil, India, the U.  S and plenty of more countries, have had a huge impact towards a women, and until now it still has. Millions of women in every society struggled to strive for their equal rights in their country and their roles which would benefit them to redefine their lives. It involves their education and their access to political. In many cases women faces obstacles pertaining about â€Å"pregnancy, abortion, childbirth, HIV, reproductive tract infections and AIDS†, this is considered sex slavery. In this situation, it brings a daunting decision for a woman to face and overcome these obstacles, considering the fact that it may risk their lives or their health, internally and emotionally. Although, women’s fight for themselves, to gain respect and their freedom from this abusive sexual behavior to regain their dignity and justice. For example, Susan B. Anthony is one of the most well known person that supported Women’s Rights, regarding how she stood up for herself and for the entire group of women that is facing this kind of crisis, which she faced at the Declaration of Rights in July 1876. Susan quotes that We ask justice, we ask equality, we ask that all the civil and political rights that belong to citizens of the United States, be guaranteed to us and our daughter’s forever. † She was the leader of the union where she gathered a majority group of women to fight for what they believed was right! It included blacks and any sort of races. In contrast, Women were treated as if they were toy machines that obeyed their husband’s every desire. Basically, they were known as an image of a housewife. All they ever did was to cook, take care of their child including their family and did all the house chores, thus, if they were bored their hobby included sewing, their husbands were in control of their wages and lives. During that century, no one took an advice from women nor listened to what they had to say, concerning the fact that it was more than 15 countries all over the world. Women were looked down upon in the modern world; men had so much power against women. They believed that women are weak simply because of their appearance and their judgment about their capabilities, which they also believed that they are an easy target to rape. This situation that is occurring revolved around the world, how the treatment, misuse and abusive manner happen every day in a women’s life. The fact that men have a greater power; they abused this power to mistreat their wife or individual women, due to their different genders. Especially, how their husbands were given the right to beat their wives when they were angry at them also they had the privilege to lock them in a basement or wherever. For instance, during the 1960’s some housewives had the opportunity to vote and women did not get equal pay as men did when they worked. In addition, men receive greater opportunities than women, compared to women, they receive fewer opportunities. Therefore, women fought for themselves to rebel against their oppression, because of this controversial act. A majority group of women formed together to end this crisis, that they called their group â€Å"The National Union of Women’s Suffrage Societies† (NUWSS) which all began in the year of 1869 in  New York. A majority group of women went on protest to fight their beliefs as an individual for their equal rights. One of the situations they fought included their right to vote. It gave an illustration of the comparison to blacks and the rights of women. During the 1870’s, blacks were granted to vote while women were not, considering that women had to stay home to do the house chores while their husband went away and voted even if they weren’t interested in this. One of the Women that stood up for their gender and fought for this was, Elizabeth Cady Stanton she was the president of this, during the time of day along with Susan B. Anthony. As for every other woman, they all had their own beliefs in this situation; some were okay with this while some were not. Women’s that were involved and known as a suffragist, marched holding bans pertaining about their rights uphill and downhill they encouraged every other people to join them. In 1920 finally their hard work finally paid off, women were granted to vote however their privilege to work outside and their desires to get a higher education were not granted. Nevertheless, a movement in 1963, The National Organization of Women was formed by a group of women under the creed â€Å"to take action to bring women into full participation in the mainstream of American society now, exercising all privileges and responsibilities thereof in truly equal partnership with men†. This movement is a group of women who protested in what they believed was right for themselves. In recent years, their main focus in what they were doing was to receive equal payment like men, war protest for their rights. It included the same rights they wanted to obtain like how men were treated also how they in general should be treated like. They demanded equal rights such as the same job opportunities that will be opened up for them; political structure, social security and education should be granted. Several of Women demanded the rights of health services and the education they should receive. They opposed this through regulation and legislation amendment. An example, how women can do the same jobs as men is when men were assassinated in World War II. Women took over their jobs in a good term. This illustrates how women can be proven that their capabilities shouldn’t be judged. Unfortunately, when some of the men came back women were back in their old self, doing what they normally do.

Thomas Batemans Ten Years Diggings :: Archaeology Archaeological Essays

Thomas Bateman's Ten Years' Diggings Thomas Bateman at Calver Low, Derbyshire in 1860 Having been informed, on the 30th of August, that some skeletons had been discovered the day before, by men baring the rock preparatory to quarrying it, at the verge of the cliff overlooking the limekilns at Calver Low, I immediately went to the place and found that there had been five skeletons buried in a line side by side, a few feet apart, in graves sunk down to the rock which is there about two feet below the turf. The bodies were all extended at length with the heads to the west, so as not merely to admit of the corpses facing the east, as is the Christian custom of burial yet observed, but in this case also to face the village, and the pleasant valley extending towards Baslow--either motive may have prompted the arrangement, as there is reason to believe the interments to be of the Anglo-Saxon period, although it was suggested at the time, in one of the local papers, that they were remains of some who perished during the ravages of the plague at Eyam in 1666. In returning to the narrative, it will be best to describe the several skeletons, numbering from the north, premising that the legs of all had been cut away, owing to their being so near the border of a cliff, which descends for a considerable distance almost perpendicularly, having long been quarried for lime burning. 1.-A young person with very slender bones, the femur 17 1/2 inches long, undisturbed with the exception of the skull, which had been broken and robbed of the teeth previous to our visit; a small bit of coarse red pottery was picked up amongst the earth near the bones. 2.-Removed before our arrival, but from the few bones preserved, it appears that the person was older than the first, although the femur measures 16 1/2 inches only-the skull thin, a good deal decayed and very imperfect. 3.-Removed-the skull very perfect when found, since despoiled of the whole of the facial bones. The calvarium and lower jaw have been recovered. The former presents, when viewed from above, an oval outline with a very full occipital protuberance; the latter is well formed, and the state of the teeth indicates an early adult age. Imperfection in the thigh bones prevents measurement, they do not however appear to have been very long.

How Do “an Unearthly Child” and “Rose” Introduce the Doctor Who Concept Essay

Doctor Who was designed by Sydney Newman, the director of the BBC in 1963, who was faced with a dilemma. He was to produce a program for the family audience, which could be played between a sports programme, Grandstand, and a teen pop music programme, Jukebox Jury. Newman wanted the programme to entertain and educate people at the same time, in the ways of science and history. Newman, himself an adamant science-fiction fan, came up with the idea of a man, whom the people know little of, who travels around the cosmos in his 1960’s blue police box, his TARDIS. However, he needed some way to get the information from the Doctor to the public. Thus he created the companion, a normal person who accompanies the Doctor on his travels. He would introduce them in the first episodes, such as â€Å"Rose† and â€Å"An Unearthly Child†. 60’s audiences needed a programme that was not only entertaining, but also educational, since the whole family was to watch it. It also had to be appropriate for children to watch. Many families complained that the show was too frightening and gory. In fact, interest declined greatly if the Daleks did not feature in an episode. However, towards the late 1980s, interest bottomed out completely. The director of the programme at the time decided to take it off air. In 2005, we wanted shows that could make us ask questions, gave us an adrenaline rush or related to real life. Our expectations of television shows, especially in science-fiction and film, have risen with the new technology and special effects that can be used in a programme or film. Therefore, â€Å"Rose† uses special effects One of the show’s producer’s commented that she thought that the show may be too gory or frightening for the younger generation. The theme music was also a cause of complaint, as one mother said, â€Å"The theme music alone frightens my son†. A report showed that 3% of a surveyed audience found the show unsuitable for â€Å"family viewing†, because of the violent and frightening content. The show Doctor Who was a programme designed to educate families about space, science and history. However, nowadays, a typical family would not watch this together unless most or all of the children were teenage or grown up. We expect that a science-fiction programme should be dynamic, violent and exciting, because we want to have something to be scared of. It has, in recent times, leant over to the special effects and entertainment side of programmes in general, we do not expect a science-fiction programme to be educational as well as entertaining, and we feel that we only need documentaries for educating people. Doctor Who has merely become a source of entertainment. Rose, in â€Å"Rose†, is a blonde savvy East Londoner, speaks with a typical East-London accent and is a tough, here-and-now girl. Susan, in â€Å"An Unearthly Child† is a strange girl, seems to be the age of a secondary school girl, but with a much higher IQ and much more intelligent. We need the companions to ask questions, to help the public learn about the Doctor. There have always been no more than 3 companions at one time who travel with the Doctor. In â€Å"An Unearthly Child†, the first aired episode of Doctor Who, the Doctor traps 2 teachers in the TARDIS and takes them to the planet of the Daleks with his â€Å"grand-daughter†, Susan. Susan is around 16 years old. She seems to be the perfect student, according to the conversation which science teacher, Ian, who is worried that she may be too intelligent, and who is worried about his own intelligence has with Barbara, Susan’s history teacher, who is worried about her home life. The conversation is mixed with flashbacks of Susan in class, showing a more superior knowledge than her classmates. She has a high breathy voice, as was expected in actresses in the 1960s, and a 60s-style haircut, although it is very severely cut. These are the first clues that Susan is truly and â€Å"unearthly child†. When Barbara voices her worries, we are told that Susan has explained that she lives at a certain address. However, when Barbara visits to drop off a book that Susan has requested, there seems to be no legitimate address; it is a dump site, and when Barbara asks about Susan’s grandfather, Susan says that he prefers not to see people, although she mentions that he is a doctor. This plants the first seeds of doubt in the viewers’ minds, because although the flashbacks were strange, they could have just been referring to Susan as an overly intelligent child who doesn’t quite fit in with school life. We think that surely such an intelligent girl cannot live in a dump with only her grandfather. It also brings the viewers to worries such as, Is the grandfather a criminal, hiding away like that? and Is Susan really safe, living with such an old man?. We begin to think with the history teacher. When the teachers decide to go see Susan in a classroom, we have already learnt many of her qualities. The scene cuts to a shot of Susan in a classroom by herself. She is holding a small handheld music device to her ear and she is dancing to it. However, her dancing is not the typical 1960s dancing you would expect – it is very smooth and flowing, not something the audiences would expect from a teenager in 1963. The dancing makes her seem as if she has never heard the music before. This is another sign to show she is not really â€Å"from this world†. When the teachers ask her whether she would like a lift home (for it is dark), she declines the offer, saying that she likes the dark, â€Å"it’s mysterious†. She is also lent a book by Barbara, which appears to be one she has asked for. It is about the French Revolution. When scene ends, the shot is of Susan sitting on the table, holding the book and saying, â€Å"That’s not right! †. This almost seems as if she knows better, that she may have been there. This is the first proper hint of the fact that Susan is a time traveller. The previous hints may have shown that Susan was an odd child, that she had an active imagination. In â€Å"Rose†, we are introduced to Rose when she is finishing her shift at a department store. This shows that she is short of money, and implies that she did not receive a good education, because of the simple idea that uneducated people get jobs in Boots and Tescos. We cut to several shots from different angles within the space of a few seconds, as if to show the hectic speed that her life is played out at. This effect has been used because today, we are all familiar with Music has always played a key feature in television programmes, especially in dynamic and exciting shows like Doctor Who. For example, in â€Å"An Unearthly Child†, not much music is played, because much of the programme is conversation. The music that was played was spooky music, designed to scare the listener. It was mostly orchestrated, although some was edited with the â€Å"latest† 1960s equipment and technology. If the modern audience heard it today, they would think it is old-fashioned and outdated, because the music we hear today has a stronger beat and is we use more electronics to edit it. The props used in both â€Å"Rose† and â€Å"An Unearthly Child† have been synonymous to their times. The props used in the school scene of â€Å"An Unearthly Child† are only normal school desks and chairs. In the dump scene, outside the TARDIS, the dump is filled with typical things you would expect to find in a dump then. These props were well within budget, and because there were no stunts involving those scenes, the producers did not have to continuously pay money to have replacements built. This therefore, was cost effective. However, in â€Å"Rose†, to get the shots right when the department store blows up, the BBC had to pay for various things including safety screens for the cameras, insurance if the pyrotechnics went wrong, explosives and models for repeated shots. This however, was not too much of a problem, as the more modern episode had a bigger budget to account for the modern audience’s tastes – action, adrenaline, mystery and adventure. The camera shots also had to be cost effective, meaning that the ways in which both episodes were filmed both had to be appropriate and as accurate as possible. In â€Å"An Unearthly Child†, people were not used to people getting hurt on screen or otherwise. The budget and the technology could not stretch to the limits that we possibly might expect today. For example, the only major â€Å"stunt† scene is when the TARDIS starts up and Ian falls over. This effect was achieved by shaking the camera about while the actors fell about on set. This effect is laughable when watched today, but the 1960’s audience will have been filled with concern. Nowadays, the effect is achieved with a moving floor and a shaking camera. The shots in â€Å"An Unearthly Child† were produced by a camera which could not be zoomed in. This meant that between close-ups, the camera had to be moved. This was obviously time-consuming. The shot where the camera is moving around the TARDIS is achieved by placing the camera on a moving platform on rails or wheels. This is then moved while the camera is filming. Nowadays, we can pre-set the movements of the camera with a computer. In â€Å"Rose†, many computer generated effects were used to bring a sense of something that could not be created by man. For example, the Nestene Consciousness was a CGI effect. The effect had to be backed up by sound. The sounds that were needed were computer generated also, because the effect could not be achieved through instrumental music. . The actor Christopher Eccleston actually had to talk to a blank area on the ground while filming. Today the effects have moved on even more, and we can simply use greenscreen to solve the problem. The older episode, â€Å"An Unearthly Child† obviously could not have achieved these effects, as the technology to design them had not been created yet. As a viewer, I prefer the episode â€Å"Rose†, because the effects used in it created a sense of what the modern viewer wants – action, adrenaline, mystery and adventure. It is also longer, providing more entertainment for a longer period of time. This meant that the producer could cram a lot of information and adventure into one episode. The plot is more intriguing because the effects can be created by computer and other technology, not just physical objects.

Is the United States a melting pot or pluralist society? Essay

The melting pot is usually referred to homogenous groups living together in a way that their cultures and religions are mixed together as ingredients in a pot and lose their dinstict identities to a certain degree giving a final product that has a unique flavor and consistency completely different from its original ingredients. Pluralism does not create a different final product. It is more like a salad bowl where the different ingredients i. e. cultures and ethinicties retain their uniqueness and flavor. Pluralism accepts and affirm diversity of faiths, ideas, opinions of people. Factors such as Globalization, the internet, television, politics and schools have turned US into a melting pot with ethnicities and differences dying out and giving birth to a new breed of Americans. High levels of Immigration by Asians, Non-white Hispanics and Blacks have transformed United Stated from being a majority of European descendent English speaking Americans. California, Texas, Florida and New York have the most immigrants. The melting pot phenomenon also includes an intermarriage of ethnicities. The children of racial and ethnic intermarriages acquire different languages and attain different social, religious and economic backgrounds. These marriages are most common in European descendent groups. The most common are between Whites and Asians, Whites and Hispanics and Whites and African Americans. This is the important sign of assimilation. It is advantageous for the United States to maintain its â€Å"melting pot† status. There is nothing wrong with giving opportunities and a better way of life to life to people belonging to different countries, races and religions. This will lead to a more patriotic and nationalist society. References: Melting pot. (2007, May 4). In Wikipedia, The Free Encyclopedia. Retrieved 08:31, May 4, 2007, from http://en. wikipedia. org/w/index. php? title=Melting_pot&oldid=128132858.

Poland

Poland ‚Â · Poland is the 6th most populous and the 6th largest of the European Union's 27 member states. Most of the country is flat, with an average elevation of 173 meters.‚Â · 90% of Poles have completed at least secondary education, the highest score in the EU, along with the Czechs, Slovaks, and Slovenes.‚Â · Polish people marry the youngest within the European Union (24 years old for women and 26.5 years old for men in average).‚Â · According to a 2007 UNICEF report on child well-being in rich countries, Poland is the second best of the 25 OECD countries surveyed in terms of "behaviours and risks" (healthy lifestyle, lack of violence), and third best for educational well-being. The same reports also finds that Poland has the lowest pecentage overweight young people (7.1%) and the lowest percentage of teenagers under 15 who had had sexual intercourse (15.1%). However, Poland also had the highest number of young people aspiring to low skilled work (17.1%).English: F lags of Poland and the EU‚Â · Polish people have the largest households in the European Union.‚Â · Poland is the poorest country in the EU after Bulgaria and Romania in terms of GDP per capita at PPP.‚Â · Poles have won a total of 17 Nobel prizes (more than Japan, China, India or Australia), including four Peace Prizes, and five in Literature.‚Â · The highest mountain in Australia, Mount Kosciuszko, was named after general Tadeusz Kosciuszko (1746-1817), who fought against the Russian Empire, as well as in the American Revolutionary War.‚Â · In ancient times, what is now Poland was inhabited by a multitude of ethnic groups, including various Celtic, Slavic (in the centre and south-east), Baltic (in the north-east) and Germanic (in the west and south-west) tribes.‚Â · The country's first historically documented ruler was Mieszko I (c. 935-992), Duke...

Branches of government Essays (553 words) - Constitutional Law

Branches of government Essays (553 words) - Constitutional Law Branches of government The Constitution provides for a system of separation of powers, checks and balances so that the government would not have all its powers intensely focused in the hands of only a few officials or one branch of government to rule. The Separation of Powers was arranged by systematic planning and united efforts by the framers of the Constitution to provide a system of shared powers which we call Checks and Balances. There are three branches of government in the Constitution: the first branch is the Legislative branch; the second is the Executive Branch and the third is the Judicial Branch. The Legislative branch is made up of the House of Representative and the senate which together form the United States Congress. The powers to be in this branch are set up in Article I of the Constitution. They are to pass, change, repeal laws; raise or lower taxes; pay debts; borrow money; provide for the common defense, regulate commerce and immigration; and to declared war. The Executive branch is composed of the President, Vice President, cabinet members and departments and agencies. The president carries out federal laws and recommends new ones, directs national defense and foreign policy, and performs ceremonial duties. Including the powers to direct government, command the Armed Forces, deal with international powers, act as chief law enforcement officer, and vetoing laws. The Judicial branch is comprised of Supreme Court justices and federal judges. There powers are to interpreting the Constitution, reviewing laws, and deciding cases involving states' rights. No one branch is independent of one another. The checks and balance system created for each branch of government is to ensure one branch did not become more powerful than another branch. Each branch has powers it can use to check and balance the operations and powers of the other two branches. There are three branches in the United States government as established by the Constitution. First, the Legislative branch makes the law. It also has checks on the Executive branch such as the override of presidential vetoes with a two-thirds vote. As well as the ability to remove the president through impeachment, approve treaties and other presidential appointments. The Legislative branch can create lower courts, remove judges through impeachment and approve appointed judges for the checks over the Judicial branch. Second, the Executive branch executes the law. Therefore it as the ability to check the Executive branch by freeing the life time appointed judges from their control. Furthermore, through the power of judicial review courts can judge executive and legislative actions to be unconstitutional. Last, the Judicial branch interprets the law. For this purpose they can check the legislative branches veto power, ability to call special sessions of congress, appeal to the people concerning legislation and recommend legislation. Coupled with, the President?s ability to appoint Supreme Courts and other federal judges. The system was meant to keep the three branches in balance and has worked well over the course of America's history. American system of separation of powers checks and balances will forever be the foundation for many countries to strive to accomplish in the future. References: Kelly, Martin About.com American history (2012) http://americanhistory.about.com/od/usconstitution/a/checks_balances.htm Mount, Steve. "Constitutional Topic: Martial Law." USConstitution.net. 30 Nov 2001. usconstitution.net/consttop_mlaw.html (3 Dec 2001)

How To Come Up With A Brand Name

How To Come Up With A Brand Name How To Come Up With A Brand Name How To Come Up With A Brand Name By Mark Nichol The art of creating names of companies, services, and products is also an industry and a lucrative one. Brand agencies charge dearly for a list of suggestions for brand identities, but it’s simple to do it yourself. Note that I didn’t use the word easy; the process is fairly straightforward, but it takes a lot of time and effort. But perhaps you’d like to try it on your own. Here are a couple of issues to consider: Evocation Is the word distinctive? Does it encapsulate the essence of the company, service, or product? Does it evoke a positive response? What is the pertinent business or industry? What is the brand’s identity or personality? What is its demographic market? What sets this brand apart from competitors’ brands? Is the brand name already in use in the pertinent business or industry, or in another area? Is it an existing word, or is it similar to an existing word, already in generic usage, and if so, what are the associations with the word? Does it consist of or resemble a foreign term, and if so, what are that term’s associations? What impact will such associations have on use of the brand name? Can it be trademarked, and is it available as a domain name (www.widgets.com) or as the equivalent of a telephone number (1-800-WIDGETS)? Word Formation Various treatments of words are available for producing brand names: A brand may consist of an acronym, a new word or the mimicking of an existing one formed by using the first letter of each word in a phrase (though the first two letters from one or more words may be employed, or a minor word may be passed over, to improve the word’s appearance of make it match an existing word). One example is Saab, from the initials for the Swedish company name Svenska Aeroplan AktieBolage). The brand name might be a compound, a phrase formed from two existing words, as in the case of Band-Aid, or it might be devised (or revised) by clipping, or truncating one or more words, as with FedEx. It could also be a neologism, such as Kodak. A brand name might be a play on words, like a Mexican restaurant called Sir Vesa’s (a homophone of cerveza, the Mexican word for â€Å"beer†). It could be a deliberate misspelling of a known word, such as Tru. Various forms of wordplay are used to coin new words, including alliteration (Burt’s Bees), rhyme (Slim Jims), and reduplication (Ding Dongs). A company may choose a character, like Aunt Jemima or Mr. Clean, to evoke a certain image, or may employ foreign or classical words or syllables that represent a product’s value proposition: Lux, for example, the Latin word for â€Å"light† but also a part of luxury, suggests both illumination and refinement. The Decision If you’re going to create a brand name yourself, refrain from getting carried away by all these possibilities right away. Focus first on the qualities your brand name should convey: Sober, or sassy? Literal, or lyrical? Practical, or personified? Then brainstorm, whittle the list down to a handful of finalists, and test on colleagues, friends, and family and in a focus group. When you make a final decision, let it sit for a while, and then decide whether it will have lasting appeal for you, your business associates, and your clients or customers. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the General category, check our popular posts, or choose a related post below:Inquire vs Enquire26 Feel-Good Words"To Tide You Over"

Entrpreneurship Essay Example | Topics and Well Written Essays - 750 words

Entrpreneurship - Essay Example On the other hand, sustainable entrepreneurs are entrepreneurs or firms that work in a sustainable manner and contribute to the creation of sustainable development (Weidinger et al., 2013). Sustainable development has grown significantly for the past few decades; people and corporate have come to realizes that is easy to do business sustainably. They noted that doing businesses is quite easy at the same time trying to solve issues facing the society. According to the view of sustainable entrepreneurs, challenges can be easily solved and at the same time create business strategies that have more value to the society and economy. Current society is characterized by high level of environmental destruction, climate change, and ozone depletion; such practices pose a great danger to us and the needs of futures generations. However, with sustainable entrepreneurship, environment will be safe, destruction of forest will reduce, and improvement of agricultural practices will increase. In addition, sustainable entrepreneurship is a vital opportunity to developing countries. It improves and increase access to education, creates more job opportunities, increase productivity, physical health and economy (Rendtorff, 2009). Additionally, motivations to sustainable entrepreneurship are changes in environmental businesses, in this sense, the change in demand and supply. Such change motivates an entrepreneur to stand tall and focus of sustainable entrepreneurship. A change is an opportunity; an opportunity in this perspective is availability of raw materials to start a business. It is an ethical responsibility of business firms to be more concern about sustainability; at the same time it is also legal for business to be a concern. Currently, businesses are no longer viewed by the capability to avail goods and services but, the way the avail such commodities and impacts on the society. The main aspects which businesses are more concern with are; environmental,

Family and children's issues Essay Example | Topics and Well Written Essays - 250 words

Family and children's issues - Essay Example Some of the countries that had deemed spanking as illegal are Denmark, Sweden, Germany, and New Zealand to mention a few (Legal Reforms). Professional organizations also oppose to spanking as a way to discipline a child; one of these organizations is the American Psychological Association (Corporal Punishment). They argue that resorting to physical punishment would not discipline a child but would instead teach the child to instill authority by physical means. In some parts of these countries and organizations’ argument, it is agreeable that other people should not do the spanking because the parents are the only ones who should spank their children. However, this does not give parents freedom to hurt their child whenever the child makes a mistake. The psychological state and values of the parents are a big factor and should be greatly considered in this issue. The state and the organizations should have first considered teaching parents how to be responsible instead of instan tly prohibiting this way of disciplining a child. It can be stated then that guarding responsible parenthood should have been the first matter that these countries had looked into. Responsible parenthood should be also be approached first for further studies and development by these professional organizations since it is the behavior of the parents first that should be controlled. After all, the parents are the immediate adults the children interact with and not the people from the state or from the research

Identifying the academic and Behavioural Support Needs of Teachers Dissertation

Identifying the academic and Behavioural Support Needs of Teachers Teaching in LINUS classrooms in Malaysia - Dissertation Example Presently, there are about eight local based universities and the Intercontinental Islamic University which are engaged in the original training of Malaysian teachers in secondary schools. Moreover, the universities and other 28 colleges for teachers carry out the majority of Malaysian teacher education (SEAMEO Innotech, 2008). National Philosophy of Education (NPE) The National Philosophy of Education was officially put on record in 1988. The philosophy makes the use of the word ‘God’ in a basic manner to incorporate all beliefs. It is expected that having faith in God will foster positive principles that will facilitate the mitigation of social vices. The Malaysian National Philosophy of Education lays emphasis on the integration and balancing of the growth of sacred, academic, expressive and substantial realms. The education system is structured to attain this philosophy through three curricular tactics: thinking across the curriculum, values across the curriculum and language across the curriculum (Mock & Kauffman, 2002; p.211). Literacy and numeracy has placed the basis for teaching in primary education and beyond. Arithmetic, reading and writing are inherent in the fundamental rights to education. Lack of these potentials makes it unbearable for students to achieve higher efficacy in education and professional engagements in the contemporary society. Studies reveal that a section of Malaysian student populations are not well endowed with fundamental numeracy and literacy potential. For instance, in the year 2008, about 54,000 pupils in year one were selected with a low level of literacy expertise and admitted in the Initial class of Intervention Reading and writing while 117,000 year four pupils were admitted with no fundamental expertise in numeracy into a 3R remedial programme (Priestley & Rabiee, 2002; p. 371). Academic Support Needs of Teachers Teaching in LINUS classrooms in Malaysia The Malaysian government has a transformational progra m under the education National Key Results Area (NKRA) which targets to do away with the high rates of drop-outs caused by the inability of the students to deal with the demanding curriculum. There were about 31,939 dropouts from school in 2008 alone from both secondary and primary levels (Zalizan, 2000; p. 187). The main purpose of the Literacy and numeracy screening policy is to ensure that most Malaysian children get the fundamental skills in numeracy and literacy in the three years of mainstream primary education. NKRA education in Malaysia has established a target of 100% numeracy and literacy for all pupils in the entire three years. Using the fundamental literacy skills, the pupils are required to posses the capability to write, read and comprehend the phrases, plain and complicated sentences and make use of the information acquired in routine communication and learning (Malaysia, 2006). To attain the fundamental numeracy, pupils have the obligation to write, read and make co unts of whole numbers from 1 to 1000 by the time they reach year three. They are also required to show the potential to get solutions to fundamental arithmetic skills and facts in the routine function, which involves time, measurements and currencies. As opposed to the earlier attempts in addressing the problems regarding numeracy and literacy, LINUS concentrates on the initial interventions during the initial primary years prior to the pupils’

Unwritten Constitution Essay Example | Topics and Well Written Essays - 750 words

Unwritten Constitution - Essay Example Paine’s definition of constitution is based upon 4 premises: 1. the constitution precedes and establishes the system of government; 2. the people are the superior authority; 3. the constitution binds the Legislature and the Judiciary; 4. it is entrenched, designed to limit the powers of the Executive, and can only be changed by special procedures. Wheare, (1966), defines a constitution as: â€Å"[T]he whole system of government of a country, the collection of rules which establish and regulate or govern the government.† The Select Committee on the Constitution appointed in 2001 uses the following working definition: â€Å"[T]he set of laws, rules and practices that create the basic institutions of the state, and its component and related parts, and stipulate the powers of those institutions and the relationship between the different institutions and between those institutions and the individual.† In most constitutions a concentration of powers is avoided by keeping the legislature, executive and judicial powers separate. This ensures that certain rights of the citizen are beyond the reach of the organs of government and are entrenched by requiring a special legislative procedure if they are to be amended. However, commentators in the UK prefer a wider definition. ... Further as Bradley & Ewing point out: "In practice, a written constitution does not contain all the detailed rules upon which a government depends."6 The jurist and legal historian, Lord Hailsham believes that a written constitution is not necessary pointing out that: "The essential ingredientsare a strong executive based on an omnicompetent and elective legislatureregular electionspowerful and independent oppositionand limitedby convention and precedentand regulated more by checks and balances deriving from political constraints and necessities than by a written legal code policed by a Supreme Court."7 It is misleading to refer to the British Constitution as 'unwritten': "from the Magna Carta to the Local Government Acts most of our constitutional law is contained somewhere in the growing volumes of written Acts of Parliament."8 Hailsham sees no particular reason for a codified constitution since he argues that: "Throughout our history, our Constitution has proved flexible, sensitive and almost infinitely capable of evolutionary adaptation. "9 The flexibility of an 'unwritten' constitution allows the people to vote out the Executive when necessary and for majority rule. Countries with written constitutions have the equivalent of a Constitutional Court which has a remit to amend the constitution.10 "It is an axiom of our constitutional law that no parliament may bind its successor.A traditional constitution, changing and evolving with the needs of a nation, may well prove more flexible and practical than the legal strait-jacket imposed by a 'written Constitution'."11 As examples Hailsham looks at the first two articles of

Application of Advertising Coursework Example | Topics and Well Written Essays - 1750 words

Application of Advertising - Coursework Example Though smart automobiles are manufactured in France on the special factory called Smartville the headquarter of the company is situated in Boblingen (Smart History). Smart was created as a completely innovative model and its design and production was performed in association with Swatch brand in the beginning. The main emphasis was placed on the small size of the automobiles and the subsequent comfort for drivers. The logo, the motto and the name of the brand reflect that concept. The logo consists of a letter â€Å"c† and an arrow which are interpreted as â€Å"compact† and â€Å"forward thinking†. The motto of the company sounds like â€Å"open your mind† and is addressed to free and extravagant people who are no afraid of trying something new (Lewin, 2010). There have been several variations of smart design after the original model called Smart Fortwo was launched. Now electric versions of cars and the automobiles with exclusive design as well as sport cars are available in Europe, Latin America, Australia, Asia, and North America (Smart History). Obviously the advertising campaign for such an extraordinary product had to be absolutely creative. The first and the most noticeable thing that Smart manufactures managed to do was to give a product a personality that set it apart from all the other competitors. Smart car appeared as a pretty, witty, and a compact accessory and did not resemble a car in its general sense. Most people got used to the fact that to feel safe and respectable they have to drive big monochrome automobiles produced in Germany which is famous as the motherland of best cars. Smart has broken the standards - it started manufacturing cars that looked like they could fit into woman`s purse (that is another reason why smart cars are appreciated by women). Nevertheless, the status of the consumer did not decrease – it is not a compromise between more expensive and less expensive car-

Unwritten Constitution Essay Example | Topics and Well Written Essays - 750 words

Unwritten Constitution - Essay Example Paine’s definition of constitution is based upon 4 premises: 1. the constitution precedes and establishes the system of government; 2. the people are the superior authority; 3. the constitution binds the Legislature and the Judiciary; 4. it is entrenched, designed to limit the powers of the Executive, and can only be changed by special procedures. Wheare, (1966), defines a constitution as: â€Å"[T]he whole system of government of a country, the collection of rules which establish and regulate or govern the government.† The Select Committee on the Constitution appointed in 2001 uses the following working definition: â€Å"[T]he set of laws, rules and practices that create the basic institutions of the state, and its component and related parts, and stipulate the powers of those institutions and the relationship between the different institutions and between those institutions and the individual.† In most constitutions a concentration of powers is avoided by keeping the legislature, executive and judicial powers separate. This ensures that certain rights of the citizen are beyond the reach of the organs of government and are entrenched by requiring a special legislative procedure if they are to be amended. However, commentators in the UK prefer a wider definition. ... Further as Bradley & Ewing point out: "In practice, a written constitution does not contain all the detailed rules upon which a government depends."6 The jurist and legal historian, Lord Hailsham believes that a written constitution is not necessary pointing out that: "The essential ingredientsare a strong executive based on an omnicompetent and elective legislatureregular electionspowerful and independent oppositionand limitedby convention and precedentand regulated more by checks and balances deriving from political constraints and necessities than by a written legal code policed by a Supreme Court."7 It is misleading to refer to the British Constitution as 'unwritten': "from the Magna Carta to the Local Government Acts most of our constitutional law is contained somewhere in the growing volumes of written Acts of Parliament."8 Hailsham sees no particular reason for a codified constitution since he argues that: "Throughout our history, our Constitution has proved flexible, sensitive and almost infinitely capable of evolutionary adaptation. "9 The flexibility of an 'unwritten' constitution allows the people to vote out the Executive when necessary and for majority rule. Countries with written constitutions have the equivalent of a Constitutional Court which has a remit to amend the constitution.10 "It is an axiom of our constitutional law that no parliament may bind its successor.A traditional constitution, changing and evolving with the needs of a nation, may well prove more flexible and practical than the legal strait-jacket imposed by a 'written Constitution'."11 As examples Hailsham looks at the first two articles of

Why the Gender Wage Gap Persists in Australia Term Paper

Why the Gender Wage Gap Persists in Australia - Term Paper Example In other words, gender wage gap is a phenomenon in which females get lower salaries compared to their male counterparts in similar professions in the same organization. It is seen across the world and no country seems to be free from it. Even in advanced countries like Australia, America and Great Britain, gender wage gap is a fact rather than a myth. Gender wage gap is severe in Australia despite the fact that Australia succeeded recently in appointing its first woman prime minister. The gender pay gap is experienced at every level in the workplace in Australia, the land of the great Fair Go. In 2010, on average, women lag some 17 per cent behind in pay for equal work or work of same value and in some sectors, like finance and insurance this gender pay gap expands to a ripping 32 per cent. It is regularly reported that the top 200 companies listed on the Australian Stock Exchange pay their female Chief Financial and Chief Operating Officers on average 50 per cent less than their mal e equivalents (Dr. Stone, 2010). In Australia, any effort made to â€Å"decrease the gender wage gap would be significantly associated with an increase in women’s hours of work† (Vidyattama et al, 2009, p.13). In other words, organizations force the women employees to work more hours if they demand for more wages. Many of the Australian organizations are of the view that the productivity of men and women are different and therefore it is difficult for the women to deliver same results if they work same hours as that of men. There are many reasons cited for the widespread gender wage gap in Australia. However, gender factor and industry segregation are two of the major reasons for the gender wage gap in Australia. Gender factor as a reason for the persistence of gender wage gap in Australia An artifact of economic, industrial relations, social and cultural factors, combined with the biological and psychological attributes of all involved in decisions before and in the w orkplace. As much as action is taken in the legal and political arena to create equality, the players in the industrial relations system, consciously or not, both male and female, say that they have helped to (re)construct the gender wage gap (Christine, Ph.D, 2006). According to a report released by National Centre of Social Economic Modeling (NATSEM) in 2010, the gender factor accounted for 60 per cent of the wage gap between men and women (Australia's gender wage gap 'costs $93b', 2010). As in the case of other countries, one of the major reasons for gender wage gap in Australia is the wrong perceptions about the less productivity or fewer abilities of women employees compared to male employees. Biologically, it is believed or assumed that men are stronger both physically and mentally than women. There are many cases in which women succeeded in showing equal or more mental abilities than men. However, the general perception about women abilities in excelling in critical positions is very weak. That is why Australia forced to wait till recent times to have its first woman prime minister. It should be noted that countries like Israel, India, Pakistan and Sri Lanka had women prime ministers in the twentieth century. But Australia forced to wait till twenty first century to have its first woman prime minister because of the wrong perceptions of the Australian public about the capabilities of women. It should be noted that India has a woman president at present for the first time in its history. Moreover, Germany also has a woman chancellor at present. In short, other countries pushed Australia far behind in recognizing the abilities of women. It should be noted that even women CEO’s in Australia are not ready to pay equal salaries to men

Dreams in of mice and men Essay Example for Free

Dreams in of mice and men Essay Of Mice and Men Dreams Of Mice and Men is set in Salinas, California in the 1930s Great Depression. Life was hard and men could be cruel. Hope might be the only escape from hard reality. This links to the American Dream – represented in George and Lennie’s dream of working hard and getting their own land and farm, and control over their own lives. But it was harder than ever to achieve due to the tough economic conditions of the Depression. After Lennie’s death, it might be possible for George to realise his dream, but the emptiness at the end of the novel shows that financial success is nothing when you are lonely. So the dream is not just something to own, or possess, but also something to share. ‘Compassion and love’, to Steinbeck – as outlined in his Nobel Prize speech are the most important things, as is ‘hope’ – having a dream. Lennie and George have a fairly simple dream: to own a small farm, and be their own bosses, which contrasts with the large factory type farm they are on, where men are treated like machines, which are frequently broken (Crooks and Candy), and isolated from each other. George repeats his and Lennie’s dream like a mantra: ‘we got a future’, suggesting that they are different to the others. ‘Future’ here is a metaphor for something bright, and greater than what they have now – like the American Dream to ‘live off the fatta the land’. The phrase ‘fat of the land’ almost suggests a biblical promised land after the hard, ‘wilderness’ years. The function of the dream therefore is to help them to endure hardship and not give in to despair. They want control of their own lives: ‘we’ll just say the hell with goin to work’. This can make them seem naive however, as farmers have to work whether they want to or not – especially smallholders. When George sets out the dream, he then says that he and Lennie are ‘not like those other guys’. The dream sets George and Lennie apart from the others; they make themselves special: in the inclusive ‘we’ against the exclusive ‘those other guys’. The juxtaposition of ‘us’ and ‘them’ verbally bonds the protagonists together in contrast to the other men – even though they are all, George, Lennie, Crooks, Candy, in the same situation. Still, George and Lennie separate themselves from the others by using the third person to describe farm hands as, ‘the loneliest guys in the world.’ The superlative ‘loneliest’ and hyperbole ‘in the world’ exaggerates the harshness of the world of the Depression as shown in the novel. Sometimes it seems that George ‘owns’ the dream – as he is the one who tells it to Lennie, like a child’s bedtime story, prayer or mantra, in keeping with his role as ‘parent/protector’ to his child-like companion. This is emphasised by the simple, mantra-like structure, where Lennie keeps filling in the gaps if George hesitates, and repeating short phrases after him as if he knows it by heart, even though – as George says frustratedly, Lennie always ‘forgets’ everything else. It is not always certain if George believes the dream is possible or if he is saying it to keep Lennie quiet. Sometimes, George seems sceptical, saying they will have ‘every colour rabbits’ including ‘red and blue’. He is patronising to Lennie, saying ‘good boy’, keeping him safe from his own stupidity. In these scenes the dream seems more of a spell or placebo to keep the main characters safe than something that is really possible. Other characters are very cynical about the dream. The reader is made to question how realistic these dreams are. Curley’s wife dreams of when she threw away the chance to become famous, but we can see that her dream is a sham. Of George and Lennie’s dream, Crooks says: ‘every damn one of them’s got a little piece of land in his head’. Crooks’ final judgement is that ‘never a God damn one of ‘em ever gets it.’ The repetition of the absolute ‘never’ and ‘ever’, as well as the strong slang ‘God damn’ emphasises how desperate life is. However, it is not certain whether Steinbeck shares Crooks’ negative view. Crooks is an extreme character. His language is hyperbole – very extreme and relentlessly negative. Crooks’ phrase ‘God damn’ suggests that God has abandoned these men, in contrast to the biblical image of hope in George and Lennie’s dream of living ‘off the fatta the land’. The biblical imagery continues negatively when Crooks compares the dream of land to being ‘like Heaven’ – the Christian idea of perfect bliss, not considered a physical reality – and which Crooks says is just as impossible to get as a piece of land. It’s hard for George to keep Lennie out of trouble and keep them on track for their dream. But when they tell Candy, it starts to seem as if it might be possible. [needs evidence/ quotation/ language analysis] In an instant, Candy’s faith (and money) take them close to the ideal/dream becoming real. As the dream is shared, or heard by more people, the more it seems that together they might make it come true. Even the ultra negative Crooks starts to believe.[needs evidence/ quotation/ language analysis] But all the time, Steinbeck has built up a foreboding feeling, that this world is hard and horrible and nothing good can live in it. We feel that the gentleness of Lennie and George’s friendship, and their shared dream, will be crushed by the cruel world – even by Lennie’s desire for gentle, soft things. ‘I like soft things’ Every time he kills an animal – mouse or puppy, Lennie’s biggest, darkest fear is that he won’t be allowed ‘to tend the rabbits’. The dream is so precious to him that he wants it at any cost. Curley’s wife is lonely and wants someone to listen to her dream. [needs evidence/ quotation/ language analysis] When she finds Lennie in the barn, she lets him stroke her hair. When she starts screaming, Lennie screams at her to stop or ‘George won’t let me tend the rabbits’. She’s so frightened that she can’t stop and Lennie accidentally kills her. In a way, Lennie’s desire to keep the dream (by keeping Curley’s wife quiet – and smothering her) is the thing that has destroyed it. The irony of this makes it even more poignant. When Candy discovers what has happened all he wants to know is that he and George can still get the farm. [needs evidence/ quotation/ language analysis] He loses sight of human decency – the woman is dead and Lennie will soon die too. Steinbeck makes us ask whether any dream of financial prosperity should be more important than human life? Should we try to get it at any cost? At the end, George tells Lennie the ‘fairy story’ of the dream again – to make him happy at the moment he has to kill the dream of togetherness by shooting him in the head. He almost can’t speak because he is so upset. [needs evidence/ quotation/ language analysis] Even though George could still have the farm with Candy, he is deeply sad that he couldn’t keep Lennie alive. Because the dream isn’t worth much when he doesn’t have his old friend to share it with. Lennie loved the dream more than anyone and he never gets it.

Five issues of the bmw

Five issues of the bmw The Bavarian Motor Industry Background Bayerische Motoren Werke AG (BMW) was founded in 1916 by Franz Josef Popp in Munich, Germany and it was mainly producing aircraft engines. The circular blue and white BMW logo or roundel is portrayed by BMW as the movement of an aircraft propeller, to signify the white blades cutting through the blue sky. The first aircaraft engine BMW produced was IIIa inline-six liquid-cooled engine in 1918 and it was prefered for its high-altitude performance. With German rearmament in the 1930s, the company again began producing aircraft engines for the Luftwaffe. Among its successful WWII engine designs were the BMW 132 and BMW 801 air-cooled radial engines, and the pioneering BMW 003 axial-flow turbojet, which powered the tiny, 1944-45-era jet-powered emergency fighter, the Heinkel He 162 Salamander. When WWI ended BMW was forced to stop producing aircraft engines by the terms of the Versailles Armistice Treaty. The company consequently shifted to motorcycle production in 1923 once the restrictions of the treaty started to be lifted where the motorcycles produced where able to brake speed records and win many races. In 1928-29 BMW started the production of cars where until today its production is being driven by the passion of a luxury sports car and inovative technology. Implimeantation Of The Five Topics New technology. New technology is very importand to multinationas companies in order to comunicta and share information. The issue here is the New Technology†¦ implementing it integrating with the existing ones The second issue is the Organisational Changes Requirements†¦ the difficulty in balancing change in Corporate Culture Organisational Structure. Security/threats. In large intustries and especially in the automotive intustry importand is to be able to secure all the vital inforamtion from industrial espionage, hackers or trespassers. The issue here is How important is IT security to management The secont is What are the impacts of IT security breaches? Ethic/social issues. In todays enteprisec a lot of importance has been given into the ethics of a company and it has great importance fot the companies image and the way the company oparates. The issue here is the use of electronic surveillance The second is Ethical Issues E-commerce and its issues. Nowadays a lot of corporate giants are using business intelligence and data mining systems in order to have a better view of what the customer prefers and be able t attract more customers. The issue here is the Data security ethics The second issue is Privacy Global MIS/risks. A lot of big companies expand to other countries in order to find new markets or cheaper workforce. The issue here is Consider Partners Collaboration -expertise, funds, etc Partner and supplier relationship management Varaiable Option Conidered For BMW New Technologies The implementation and integration of new technologies is very importand in the level of compatibility with the previous hard ware systems or software systems. In order to have a Continuous flow of information between all the countries BMW is established we need to check the technological and legal barriers of each country before continuing in the implementation of new technologies. The Organisational Changes Requirements†¦ the difficulty in balancing change in Corporate Culture Organisational Structure. In big complex organisations such as BMW the imports of new technologies might disrupt the current infrastructure and that because new computer software may vanquish the need of a customer support canter because everything can be atomically through internet. Security/Threats The issue here is How important is IT security to management. In the automotive industry its important to be able to keep vital documents of the company or prototypes of designs safe from industrial espionage or malicious hackers. The way for this to be done is through with Communications (networks) controls, firewalls or encryption programs. The secont is What are the impacts of IT security breaches? The impacts of security breach in any organisation can be disastrous in terms of industrial espionage or malicious phishing programs acquiring information about members of the organisation or employs in order to use their information for internet fraud. A catastrophic breach can be easily avoided with firewalls and separate back up drives. Ethic/Social Issues The issue here is the use of electronic surveillance. BMW uses electronic surveillance in order to be protected from bad employs or spies. In this case through agrremnts made with the government in companies owned building BMW has the right to have an electronic surveillance system but must have a sing informing the persons entering the buildings about the cctv. The second is Ethical Issues. BMW as multinational company known thought out the world is also directed by its image in ethical issues. Since BMW has a fun club in the internet it is obliged by the law and for ethical issues to have the information of the members strictly confidential and not be exploited for commercial reasons. E-commerce The issue here is the Data security ethics. BMW uses e-commerce in order to have information on the customers likes dislikes and be able to be more attractive to customers. All the informations are gathered by business intelligence programs. Internet users entering the companys site are being monitored on what they browse the data collected are being stored in order to be analyzed in the design of an attractive offer. All information gathered is a part of the legal authority on the companys web site. The second issue is Privacy. Information gathered for the research of the company is to be kept confidential and private for the company use only. In my opinion the company should keep the record for the use of new ideas and records of royal customers. Global MIS/Risks The issue here is Consider Partners Collaboration -expertise, funds, etc. In global companies operating in different countries in the world means co-operations with several other organizations or parties. Since BMW has factories in Germany Austria South Africa and America they need to have partners with vehicle construction knowledge in order for them to be more efficient and improve the quality. This why in countries that BMW has factories BMW it has educational programs with technical, managerial and specialist training as well as providing assistance for higher education. The second issue is the Partner and supplier relationship management. BMW operates factories and dealerships in all over the world so it is very important to have a constant communication with all the partners and the suppliers. The best solution is a global system network between all the partners and suppliers using web services in order to be informed on any supply needs and the daily development. Lessons Learned So Far And Options Considered Differently. In a global company like BMW there are many risk of the regarding the information systems and the information technologies. In the automotive industry it is very important to have a comparative advantage over your rivals by being innovative and have a better understanding of the customers needs. All the information that is gathered and stored its of critical importance to keep them safe away from industrial espionage or hackers or phisers. It is also important to have all the internet or business application from programs like Trojan viruses, viruses, worms, or spasms because the can slow the performance of an application or even worse destroy it losing all information that are not stored. There is a big risk of internet crime of stealing personal information or information extortionists. There is a great importance from keeping your data systems or applications protected from all the possible intruders either living like hackers or social engineers or non living like programs viruses worms etc. New technology is being conastly developed either in information systems telecomunications or sience. New technoligy in the case of BMW means better production better informaion systems and comunication between all the dealerships and factoris acros the world. Inforamtion technology is based on information systems and information sharing technologies witch they are supported by communication networks such us the internet intranet or extranet wich it can be either cable or WiFi. This way multinational compaies like BMW can communicate with the factories and offices around the world and keep a constand flow of information through private server. So in todays wolrd the new technology can give the competitive advantage to help sustaining a healthy bussines with an excelent communication with factories all over the world. Ethical issues play a major part in global companies for their legal perception of the law on workforce and the public image of the company. BMW is using 29% of its earning in educational programs in third world countries something which shows respect for the workforce and a good public image. Nike for example had ethical legal issues because it had child workers in their factories. Ethical and legal issues also play role on the information systems gathering information about the customers or fun clubs of BMW through the internet or using electronic surveillance for security in private areas. In this case all information gathered or the video recorded from the surveillance cameras is legally restricted to be on public broad cast and BMW has secure storage places for all this material. E-commerce is the new way for global companies to have detailed information on their customers through surveys or intelligence programmes like data mining or predictive analysis to be able to have a better understanding of the customers choices and like in order to attract them or dislikes in order to improve. All those are part of the new technologies implemented by global companies that make full use of the internet. Of course all those information are to be used only by companys special personnel for the design of a new product or the improvement of an existing one. Major manufacturing companies that want to expand in to other countries either for its market of for the cheap labour they use globalisation systems in order to be in contact with all the factories all over the world. Global information systems like extranets XML web services electronic data interchange etc. in order for BMW headquarters to have full knowledge of all production in all of the factories scattered across the world they need to have a clear direct link with all the factories and dealerships. Its also important to have partners with who they can have a good communication and be trained in a level of mutual understanding this is why BMW has training programs teaching managerial and manufacturing courses in order to improve the quality and the efficiency. Conclusion And Improvement Ideas. In the end as we can see through the big history of BMW from 1916 to today BMW is a colossal in the industry area with factories all over the world and the need for information systems and technologies in order for the headquarters in Munich to coordinate the manufacturing plants and assembly plants all over the world with out delays from the suppliers. However the future of the e-commerce and information system is a long way a head because a new technology is being developed so the potentials of more effective communications and more improved security systems for the newly developed threats to the security of a system. So in the end global organisations like BMW will constantly rely on information and communication systems and new technology in order to operate though out the whole world. References http://www.bmwplant.co.za/Content/index.jsp.htm http://www.bmweducation.co.uk/default.asp http://www.bmw.com/ management information systems:managing the digital firm laudon laudon 9th edition http://books.google.com/books?id=7fCgRL1-gGACprintsec=frontcoverdq=management+information+systemscd=5#v=onepageq=f=false 8th chapter

Empirical Research Essay -- science

Empirical Research Empirical research is defined by the context of two separate types of study. Both methods are of value to the researcher in his/her quest for better understanding of the test subjects. However, correlational and experimental studies each has its own set of qualifications which allow for differences in subject and matter. Scientifically, some of these are useful, though others could be viewed as problematic. Correlational research is the process of studying the relationship between two variables. The examiner does not manipulate a relational study. Findings can either be positive, negative, or unrelated. Though scientific in the final statistical manner; the researcher uses his senses to observe and ultimately determine into which category a study falls. A positive correlation shows increases in both variables. Alternately, negative correlation looks at the increase in one variable, and the relation to the decrease in the other variable. There has to be an association between the two, or the result is unrelational. The scientific element to a correlational study is a measurable expression of degree defined as the correlational coefficient. It is a practical technique that gives a representation to the study. Numbers correspond with the level of correlation from a negative one demonstrating a perfect negative correlation, to positive one, showing a precise positive correlation. A zero on this graph would indicate no relation, or an unrelational cor...

A Game of Thrones Chapter Three

Daenerys Her brother held the gown up for her inspection. â€Å"This is beauty. Touch it. Go on. Caress the fabric.† Dany touched it. The cloth was so smooth that it seemed to run through her fingers like water. She could not remember ever wearing anything so soft. It frightened her. She pulled her hand away. â€Å"Is it really mine?† â€Å"A gift from the Magister Illyrio,† Viserys said, smiling. Her brother was in a high mood tonight. â€Å"The color will bring out the violet in your eyes. And you shall have gold as well, and jewels of all sorts. Illyrio has promised. Tonight you must look like a princess.† A princess, Dany thought. She had forgotten what that was like. Perhaps she had never really known. â€Å"Why does he give us so much?† she asked. â€Å"What does he want from us?† For nigh on half a year, they had lived in the magister's house, eating his food, pampered by his servants. Dany was thirteen, old enough to know that such gifts seldom come without their price, here in the free city of Pentos. â€Å"Illyrio is no fool,† Viserys said. He was a gaunt young man with nervous hands and a feverish look in his pale lilac eyes. â€Å"The magister knows that I will not forget my friends when I come into my throne.† Dany said nothing. Magister Illyrio was a dealer in spices, gemstones, dragonbone, and other, less savory things. He had friends in all of the Nine Free Cities, it was said, and even beyond, in Vaes Dothrak and the fabled lands beside the JadeSea. It was also said that he'd never had a friend he wouldn't cheerfully sell for the right price. Dany listened to the talk in the streets, and she heard these things, but she knew better than to question her brother when he wove his webs of dream. His anger was a terrible thing when roused. Viserys called it â€Å"waking the dragon.† Her brother hung the gown beside the door. â€Å"Illyrio will send the slaves to bathe you. Be sure you wash off the stink of the stables. Khal Drogo has a thousand horses, tonight he looks for a different sort of mount.† He studied her critically. â€Å"You still slouch. Straighten yourself† He pushed back her shoulders with his hands. â€Å"Let them see that you have a woman's shape now.† His fingers brushed lightly over her budding breasts and tightened on a nipple. â€Å"You will not fail me tonight. If you do, it will go hard for you. You don't want to wake the dragon, do you?† His fingers twisted her, the pinch cruelly hard through the rough fabric of her tunic. â€Å"Do you?† he repeated. â€Å"No,† Dany said meekly. Her brother smiled. â€Å"Good.† He touched her hair, almost with affection. â€Å"When they write the history of my reign, sweet sister, they will say that it began tonight.† When he was gone, Dany went to her window and looked out wistfully on the waters of the bay. The square brick towers of Pentos were black silhouettes outlined against the setting sun. Dany could hear the singing of the red priests as they lit their night fires and the shouts of ragged children playing games beyond the walls of the estate. For a moment she wished she could be out there with them, barefoot and breathless and dressed in tatters, with no past and no future and no feast to attend at Khal Drogo's manse. Somewhere beyond the sunset, across the narrow sea, lay a land of green hills and flowered plains and great rushing rivers, where towers of dark stone rose amidst magnificent blue-grey mountains, and armored knights rode to battle beneath the banners of their lords. The Dothraki called that land Rhaesh Andahli, the land of the Andals. In the Free Cities, they talked of Westeros and the SunsetKingdoms. Her brother had a simpler name. â€Å"Our land,† he called it. The words were like a prayer with him. If he said them enough, the gods were sure to hear. â€Å"Ours by blood right, taken from us by treachery, but ours still, ours forever. You do not steal from the dragon, oh, no. The dragon remembers.† And perhaps the dragon did remember, but Dany could not. She had never seen this land her brother said was theirs, this realm beyond the narrow sea. These places he talked of, Casterly Rock and the Eyrie, Highgarden and the Vale of Arryn, Dorne and the Isle of Faces, they were just words to her. Viserys had been a boy of eight when they fled King's Landing to escape the advancing armies of the Usurper, but Daenerys had been only a quickening in their mother's womb. Yet sometimes Dany would picture the way it had been, so often had her brother told her the stories. The midnight flight to Dragonstone, moonlight shimmering on the ship's black sails. Her brother Rhaegar battling the Usurper in the bloody waters of the Trident and dying for the woman he loved. The sack of King's Landing by the ones Viserys called the Usurper's dogs, the lords Lannister and Stark. Princess Elia of Dorne pleading for mercy as Rhaegar's heir was ripped from her breast and murdered before her eyes. The polished skulls of the last dragons staring down sightlessly from the walls of the throne room while the Kingslayer opened Father's throat with a golden sword. She had been born on Dragonstone nine moons after their flight, while a raging summer storm threatened to rip the island fastness apart. They said that storm was terrible. The Targaryen fleet was smashed while it lay at anchor, and huge stone blocks were ripped from the parapets and sent hurtling into the wild waters of the narrow sea. Her mother had died birthing her, and for that her brother Viserys had never forgiven her. She did not remember Dragonstone either. They had run again, just before the Usurper's brother set sail with his new-built fleet. By then only Dragonstone itself, the ancient seat of their House, had remained of the Seven Kingdoms that had once been theirs. It would not remain for long. The garrison had been prepared to sell them to the Usurper, but one night Ser Willem Darry and four loyal men had broken into the nursery and stolen them both, along with her wet nurse, and set sail under cover of darkness for the safety of the Braavosian coast. She remembered Ser Willem dimly, a great grey bear of a man, half-blind, roaring and bellowing orders from his sickbed. The servants had lived in terror of him, but he had always been kind to Dany. He called her â€Å"Little Princess† and sometimes â€Å"My Lady,† and his hands were soft as old leather. He never left his bed, though, and the smell of sickness clung to him day and night, a hot, moist, sickly sweet odor. That was when they lived in Braavos, in the big house with the red door. Dany had her own room there, with a lemon tree outside her window. After Ser Willem had died, the servants had stolen what little money they had left, and soon after they had been put out of the big house. Dany had cried when the red door closed behind them forever. They had wandered since then, from Braavos to Myr, from Myr to Tyrosh, and on to Qohor and Volantis and Lys, never staying long in any one place. Her brother would not allow it. The Usurper's hired knives were close behind them, he insisted, though Dany had never seen one. At first the magisters and archons and merchant princes were pleased to welcome the last Targaryens to their homes and tables, but as the years passed and the Usurper continued to sit upon the Iron Throne, doors closed and their lives grew meaner. Years past they had been forced to sell their last few treasures, and now even the coin they had gotten from Mother's crown had gone. In the alleys and wine sinks of Pentos, they called her brother â€Å"the beggar king.† Dany did not want to know what they called her. â€Å"We will have it all back someday, sweet sister,† he would promise her. Sometimes his hands shook when he talked about it. â€Å"The jewels and the silks, Dragonstone and King's Landing, the Iron Throne and the SevenKingdoms, all they have taken from us, we will have it back.† Viserys lived for that day. All that Daenerys wanted back was the big house with the red door, the lemon tree outside her window, the childhood she had never known. There came a soft knock on her door. â€Å"Come,† Dany said, turning away from the window. Illyrio's servants entered, bowed, and set about their business. They were slaves, a gift from one of the magister's many Dothraki friends. There was no slavery in the free city of Pentos. Nonetheless, they were slaves. The old woman, small and grey as a mouse, never said a word, but the girl made up for it. She was Illyrio's favorite, a fair-haired, blue-eyed wench of sixteen who chattered constantly as she worked. They filled her bath with hot water brought up from the kitchen and scented it with fragrant oils. The girl pulled the rough cotton tunic over Dany's head and helped her into the tub. The water was scalding hot, but Daenerys did not flinch or cry out. She liked the heat. It made her feel clean. Besides, her brother had often told her that it was never too hot for a Targaryen. â€Å"Ours is the house of the dragon,† he would say. â€Å"The fire is in our blood.† The old woman washed her long, silver-pale hair and gently combed out the snags, all in silence. The girl scrubbed her back and her feet and told her how lucky she was. â€Å"Drogo is so rich that even his slaves wear golden collars. A hundred thousand men ride in his khalasar, and his palace in Vaes Dothrak has two hundred rooms and doors of solid silver.† There was more like that, so much more, what a handsome man the khal was, so tall and fierce, fearless in battle, the best rider ever to mount a horse, a demon archer. Daenerys said nothing. She had always assumed that she would wed Viserys when she came of age. For centuries the Targaryens had married brother to sister, since Aegon the Conqueror had taken his sisters to bride. The line must be kept pure, Viserys had told her a thousand times; theirs was the kingsblood, the golden blood of old Valyria, the blood of the dragon. Dragons did not mate with the beasts of the field, and Targaryens did not mingle their blood with that of lesser men. Yet now Viserys schemed to sell her to a stranger, a barbarian. When she was clean, the slaves helped her from the water and toweled her dry. The girl brushed her hair until it shone like molten silver, while the old woman anointed her with the spiceflower perfume of the Dothraki plains, a dab on each wrist, behind her ears, on the tips of her breasts, and one last one, cool on her lips, down there between her legs. They dressed her in the wisps that Magister Illyrio had sent up, and then the gown, a deep plum silk to bring out the violet in her eyes. The girl slid the gilded sandals onto her feet, while the old woman fixed the tiara in her hair, and slid golden bracelets crusted with amethysts around her wrists. Last of all came the collar, a heavy golden torc emblazoned with ancient Valyrian glyphs. â€Å"Now you look all a princess,† the girl said breathlessly when they were done. Dany glanced at her image in the silvered looking glass that Illyrio had so thoughtfully provided. A princess, she thought, but she remembered what the girl had said, how Khal Drogo was so rich even his slaves wore golden collars. She felt a sudden chill, and gooseflesh pimpled her bare arms. Her brother was waiting in the cool of the entry hall, seated on the edge of the pool, his hand trailing in the water. He rose when she appeared and looked her over critically. â€Å"Stand there,† he told her. â€Å"Turn around. Yes. Good. You look . . . â€Å" â€Å"Regal,† Magister Illyrio said, stepping through an archway. He moved with surprising delicacy for such a massive man. Beneath loose garments of flame-colored silk, rolls of fat jiggled as he walked. Gemstones glittered on every finger, and his man had oiled his forked yellow beard until it shone like real gold. â€Å"May the Lord of Light shower you with blessings on this most fortunate day, Princess Daenerys,† the magister said as he took her hand. He bowed his head, showing a thin glimpse of crooked yellow teeth through the gold of his beard. â€Å"She is a vision, Your Grace, a vision,† he told her brother. â€Å"Drogo will be enraptured.† â€Å"She's too skinny,† Viserys said. His hair, the same silver-blond as hers, had been pulled back tightly behind his head and fastened with a dragonbone brooch. It was a severe look that emphasized the hard, gaunt lines of his face. He rested his hand on the hilt of the sword that Illyrio had lent him, and said, â€Å"Are you sure that Khal Drogo likes his women this young?† â€Å"She has had her blood. She is old enough for the khal,† Illyrio told him, not for the first time. â€Å"Look at her. That silver-gold hair, those purple eyes . . . she is the blood of old Valyria, no doubt, no doubt . . . and highborn, daughter of the old king, sister to the new, she cannot fail to entrance our Drogo.† When he released her hand, Daenerys found herself trembling. â€Å"I suppose,† her brother said doubtfully. â€Å"The savages have queer tastes. Boys, horses, sheep . . . â€Å" â€Å"Best not suggest this to Khal Drogo,† Illyrio said. Anger flashed in her brother's lilac eyes. â€Å"Do you take me for a fool?† The magister bowed slightly. â€Å"I take you for a king. Kings lack the caution of common men. My apologies if I have given offense.† He turned away and clapped his hands for his bearers. The streets of Pentos were pitch-dark when they set out in Illyrio's elaborately carved palanquin. Two servants went ahead to light their way, carrying ornate oil lanterns with panes of pale blue glass, while a dozen strong men hoisted the poles to their shoulders. It was warm and close inside behind the curtains. Dany could smell the stench of Illyrio's pallid flesh through his heavy perfumes. Her brother, sprawled out on his pillows beside her, never noticed. His mind was away across the narrow sea. â€Å"We won't need his whole khalasar,† Viserys said. His fingers toyed with the hilt of his borrowed blade, though Dany knew he had never used a sword in earnest. â€Å"Ten thousand, that would be enough, I could sweep the Seven Kingdoms with ten thousand Dothraki screamers. The realm will rise for its rightful king. Tyrell, Redwyne, Darry, Greyjoy, they have no more love for the Usurper than I do. The Dornishmen burn to avenge Elia and her children. And the smallfolk will be with us. They cry out for their king.† He looked at Illyrio anxiously. â€Å"They do, don't they?† â€Å"They are your people, and they love you well,† Magister Illyrio said amiably. â€Å"In holdfasts all across the realm, men lift secret toasts to your health while women sew dragon banners and hide them against the day of your return from across the water.† He gave a massive shrug. â€Å"Or so my agents tell me.† Dany had no agents, no way of knowing what anyone was doing or thinking across the narrow sea, but she mistrusted Illyrio's sweet words as she mistrusted everything about Illyrio. Her brother was nodding eagerly, however. â€Å"I shall kill the Usurper myself,† he promised, who had never killed anyone, â€Å"as he killed my brother Rhaegar. And Lannister too, the Kingslayer, for what he did to my father.† â€Å"That would be most fitting,† Magister Illyrio said. Dany saw the smallest hint of a smile playing around his full lips, but her brother did not notice. Nodding, he pushed back a curtain and stared off into the night, and Dany knew he was fighting the Battle of the Trident once again. The nine-towered manse of Khal Drogo sat beside the waters of the bay, its high brick walls overgrown with pale ivy. It had been given to the khal by the magisters of Pentos, Illyrio told them. The Free Cities were always generous with the horselords. â€Å"It is not that we fear these barbarians,† Illyrio would explain with a smile. â€Å"The Lord of Light would hold our city walls against a million Dothraki, or so the red priests promise . . . yet why take chances, when their friendship comes so cheap?† Their palanquin was stopped at the gate, the curtains pulled roughly back by one of the house guards. He had the copper skin and dark almond eyes of a Dothraki, but his face was hairless and he wore the spiked bronze cap of the Unsullied. He looked them over coldly. Magister Illyrio growled something to him in the rough Dothraki tongue; the guardsman replied in the same voice and waved them through the gates. Dany noticed that her brother's hand was clenched tightly around the hilt of his borrowed sword. He looked almost as frightened as she felt. â€Å"Insolent eunuch,† Viserys muttered as the palanquin lurched up toward the manse. Magister Illyrio's words were honey. â€Å"Many important men will be at the feast tonight. Such men have enemies. The khal must protect his guests, yourself chief among them, Your Grace. No doubt the Usurper would pay well for your head.† â€Å"Oh, yes,† Viserys said darkly. â€Å"He has tried, Illyrio, I promise you that. His hired knives follow us everywhere. I am the last dragon, and he will not sleep easy while I live.† The palanquin slowed and stopped. The curtains were thrown back, and a slave offered a hand to help Daenerys out. His collar, she noted, was ordinary bronze. Her brother followed, one hand still clenched hard around his sword hilt. It took two strong men to get Magister Illyrio back on his feet. Inside the manse, the air was heavy with the scent of spices, pinchfire and sweet lemon and cinnamon. They were escorted across the entry hall, where a mosaic of colored glass depicted the Doom of Valyria. Oil burned in black iron lanterns all along the walls. Beneath an arch of twining stone leaves, a eunuch sang their coming. â€Å"Viserys of the House Targaryen, the Third of his Name,† he called in a high, sweet voice, â€Å"King of the Andals and the Rhoynar and the First Men, Lord of the SevenKingdoms and Protector of the Realm. His sister, Daenerys Stormborn, Princess of Dragonstone. His honorable host, Illyrio Mopatis, Magister of the Free City of Pentos.† They stepped past the eunuch into a pillared courtyard overgrown in pale ivy. Moonlight painted the leaves in shades of bone and silver as the guests drifted among them. Many were Dothraki horselords, big men with red-brown skin, their drooping mustachios bound in metal rings, their black hair oiled and braided and hung with bells. Yet among them moved bravos and sellswords from Pentos and Myr and Tyrosh, a red priest even fatter than Illyrio, hairy men from the Port of Ibben, and lords from the Summer Isles with skin as black as ebony. Daenerys looked at them all in wonder . . . and realized, with a sudden start of fear, that she was the only woman there. Illyrio whispered to them. â€Å"Those three are Drogo's bloodriders, there,† he said. â€Å"By the pillar is Khal Moro, with his son Rhogoro. The man with the green beard is brother to the Archon of Tyrosh, and the man behind him is Ser Jorah Mormont.† The last name caught Daenerys. â€Å"A knight?† â€Å"No less.† Illyrio smiled through his beard. â€Å"Anointed with the seven oils by the High Septon himself.† â€Å"What is he doing here?† she blurted. â€Å"The Usurper wanted his head,† Illyrio told them. â€Å"Some trifling affront. He sold some poachers to a Tyroshi slaver instead of giving them to the Night's Watch. Absurd law. A man should be able to do as he likes with his own chattel.† â€Å"I shall wish to speak with Ser Jorah before the night is done,† her brother said. Dany found herself looking at the knight curiously. He was an older man, past forty and balding, but still strong and fit. Instead of silks and cottons, he wore wool and leather. His tunic was a dark green, embroidered with the likeness of a black bear standing on two legs. She was still looking at this strange man from the homeland she had never known when Magister Illyrio placed a moist hand on her bare shoulder. â€Å"Over there, sweet princess,† he whispered, â€Å"there is the khal himself.† Dany wanted to run and hide, but her brother was looking at her, and if she displeased him she knew she would wake the dragon. Anxiously, she turned and looked at the man Viserys hoped would ask to wed her before the night was done. The slave girl had not been far wrong, she thought. Khal Drogo was a head taller than the tallest man in the room, yet somehow light on his feet, as graceful as the panther in Illyrio's menagerie. He was younger than she'd thought, no more than thirty. His skin was the color of polished copper, his thick mustachios bound with gold and bronze rings. â€Å"I must go and make my submissions,† Magister Illyrio said. â€Å"Wait here. I shall bring him to you.† Her brother took her by the arm as Illyrio waddled over to the khal, his fingers squeezing so hard that they hurt. â€Å"Do you see his braid, sweet sister?† Drogo's braid was black as midnight and heavy with scented oil, hung with tiny bells that rang softly as he moved. It swung well past his belt, below even his buttocks, the end of it brushing against the back of his thighs. â€Å"You see how long it is?† Viserys said. â€Å"When Dothraki are defeated in combat, they cut off their braids in disgrace, so the world will know their shame. Khal Drogo has never lost a fight. He is Aegon the Dragonlord come again, and you will be his queen.† Dany looked at Khal Drogo. His face was hard and cruel, his eyes as cold and dark as onyx. Her brother hurt her sometimes, when she woke the dragon, but he did not frighten her the way this man frightened her. â€Å"I don't want to be his queen,† she heard herself say in a small, thin voice. â€Å"Please, please, Viserys, I don't want to, I want to go home.† â€Å"Home?† He kept his voice low, but she could hear the fury in his tone. â€Å"How are we to go home, sweet sister? They took our home from us!† He drew her into the shadows, out of sight, his fingers digging into her skin. â€Å"How are we to go home?† he repeated, meaning King's Landing, and Dragonstone, and all the realm they had lost. Dany had only meant their rooms in Illyrio's estate, no true home surely, though all they had, but her brother did not want to hear that. There was no home there for him. Even the big house with the red door had not been home for him. His fingers dug hard into her arm, demanding an answer. â€Å"I don't know . . . â€Å"she said at last, her voice breaking. Tears welled in her eyes. â€Å"I do,† he said sharply. â€Å"We go home with an army, sweet sister. With Khal Drogo's army, that is how we go home. And if you must wed him and bed him for that, you will.† He smiled at her. â€Å"I'd let his whole khalasar fuck you if need be, sweet sister, all forty thousand men, and their horses too if that was what it took to get my army. Be grateful it is only Drogo. In time you may even learn to like him. Now dry your eyes. Illyrio is bringing him over, and he will not see you crying.† Dany turned and saw that it was true. Magister Illyrio, all smiles and bows, was escorting Khal Drogo over to where they stood. She brushed away unfallen tears with the back of her hand. â€Å"Smile,† Viserys whispered nervously, his hand failing to the hilt of his sword. â€Å"And stand up straight. Let him see that you have breasts. Gods know, you have little enough as is.† Daenerys smiled, and stood up straight.