Mashall Mathers LP 2 by Eminem free essay sample

EMINEM He’s back! With his new album The Marshall Mathers LP 2, Eminem has returned and has already sold 792,000 copies! Eminem claims his new album is not a sequel but a re-visitation to his previous album The Marshall Mathers LP. The album includes the songs â€Å"Bezerk† â€Å"Rap God† and â€Å"The Monster† featuring Rihanna. â€Å"The Monster† is one of the more popular songs, considering it is played on the radio at least ten times a day. The Marshall Mathers LP 2 is an upbeat album full of cockiness, witty remarks, and brutal honesty. In â€Å"The Monster† featuring Rihanna, he raps â€Å"Wanted to receive attention for my music, wanted to be left alone in public, excuse me.† Eminem vocalizes about his bittersweet relationship with his fame. In one of his previous albums Encore, he includes a song that is dedicated to his daughter Haley, in which he apologizes for his new-found fame and the consequences that followed it. We will write a custom essay sample on Mashall Mathers LP 2 by Eminem or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Eminem seems to regret his fame, because of the miles that were put between him and his daughter. The monster Eminem seems to be referring to in his new hit is the fame he has received over the years. Later, the bittersweet relationship with his fame is completely thrown out the window when he produced â€Å"Rap God† and â€Å"Bezerk.† In â€Å"Rap God† he raps â€Å"I’m devastating, more than ever demonstrating how to give a m**********n’ audience a feeling like its levitating.† The entirety of the song is spent gloating on how he is a Rap God and all the other rappers need to bow down. The song was produced in complete cockiness. It gives a confident boost to the listener, which in return makes it one of the best songs on the album. The song â€Å"Bezerk† is full of witty remarks and a whole bunch of back in the day hip-hop and rock mixed in within the melody. One of the older pieces of music within the track is The Beasties boy’s song â€Å"Fight for your right to party,† which came out in 1986. The older music that is intertwined within it really makes the song stick out of the album. â€Å"Bezerk† is a song full of energy, the occasional F bomb and a shout-out to Lamar Odom. Eminem even goes all out and puts Khloe Kardashian on blast! Overall, his album is worth the purchase on ITunes. His song â€Å"Monster† will have the audience singing the chorus along with Rihanna, while â€Å"Rap God† provides a boost of confidence as well as witty remarks. As for â€Å"Bezerk† it will have the listener on their toes, waiting for the next lyric to come and finding themselves enjoying the old school Hip-Hop intertwined in it. As Eminem would say â€Å"Let yourself goâ⠂¬  and buy The Marshall Mathers LP 2.

Free Essays on New Englanders

The Nicer New Englanders The New England and Chesapeake regions were different because of religious, social, and ethical reasons. The standards of living for both parties were very different and their beliefs were very different also. The towns were different and composed of many different types of people. The regions differed in religious beliefs from being a part of government to not really concerning themselves in religion. The New England region was very religious opposed from the unreligious Chesapeake region. Document A shows that the people on board the Arbella prayed and turned to God to help them in the new land. The New Englanders felt looked up upon and that God would show them the right way and everyone would follow the belief with them. Document D shows that the people wanted to set up a faithful minister to lead the town of Springfield, Massachusetts in the way of God. Document H shows that Bacon was animated with Governor Berkeley because he was stealing money from the people. Governor Berkeley could not be a strict religious follower if he stole money and lied about it. The New England region socially was different from the Chesapeake region because of the diversity of the types of people that make up each region. Document C shows that many of the New Englanders were young males. There were only few women making the males more aggressive and wanting to fight more. The lack of females also shows that the region was not trying to settle the area but to find gold and return to England. Document F shows that a murder occurred when an insignificant argument broke out about a ships course leading to the death of Captain Kendall. It also shows that the New Englanders did not plain the trip very well and their main goal was to search for gold in America. The people decided to search instead of plant crops, hunt, and prepare for the harsh winter ahead of them. Document B shows that the Chesapeake regi... Free Essays on New Englanders Free Essays on New Englanders The Nicer New Englanders The New England and Chesapeake regions were different because of religious, social, and ethical reasons. The standards of living for both parties were very different and their beliefs were very different also. The towns were different and composed of many different types of people. The regions differed in religious beliefs from being a part of government to not really concerning themselves in religion. The New England region was very religious opposed from the unreligious Chesapeake region. Document A shows that the people on board the Arbella prayed and turned to God to help them in the new land. The New Englanders felt looked up upon and that God would show them the right way and everyone would follow the belief with them. Document D shows that the people wanted to set up a faithful minister to lead the town of Springfield, Massachusetts in the way of God. Document H shows that Bacon was animated with Governor Berkeley because he was stealing money from the people. Governor Berkeley could not be a strict religious follower if he stole money and lied about it. The New England region socially was different from the Chesapeake region because of the diversity of the types of people that make up each region. Document C shows that many of the New Englanders were young males. There were only few women making the males more aggressive and wanting to fight more. The lack of females also shows that the region was not trying to settle the area but to find gold and return to England. Document F shows that a murder occurred when an insignificant argument broke out about a ships course leading to the death of Captain Kendall. It also shows that the New Englanders did not plain the trip very well and their main goal was to search for gold in America. The people decided to search instead of plant crops, hunt, and prepare for the harsh winter ahead of them. Document B shows that the Chesapeake regi...

Prezi vs. Powerpoint Essay Example | Topics and Well Written Essays - 750 words

Prezi vs. Powerpoint - Essay Example On the other hand, Microsoft PowerPoint is software that assists individuals organize and share ideas on the web. Prezi and PowerPoint have differences and similarities which have stirred up concerns over which one of the two is the most appropriate. Strengths and Weaknesses of Prezi and PowerPoint According to Wicks (2012), Prezi is a web-based presentation instrument that assists an individual to classify, present and share ideas while PowerPoint is a computer-based presentation instrument. For this reason, PowerPoint has a multiple printing options, as opposed to Prezi. Wicks (2012) and Bird (2012) denote that PowerPoint allows for linear navigation while Prezi does not. In this case, the linear nature refers to involving one dimension. For this reason, PowerPoint allows for one dimension navigation while Prezi allows for much dimension navigation. Bird (2012) denotes that there are different ways in which Prezi’s non linearity can be exploited. The non linearity of Prezi i s shown by the fact that it can be tailored to suit different audiences. Arguably, an individual can set different paths through a big bank of resources for different presentations in regard to the audiences or the time permitted. By this fact, an individual can take a recommendation from audiences and make changes to the Prezi to suit their needs. Notably, both Wicks (2012) and Bird (2012) assert that Prezi allows an individual to plan the relevant and realistic information to their audience and lay down a path through the presentation. Needless to say, Wicks (2012) denotes that learners and users can use Prezi to generate a mind-map around their selected subjects. In essence, it is uncomplicated for them to select pertinent segments to sketch a spoken speech. According to Bird (2012), it is difficult for an individual to plan presentation on PowerPoint and only writes up an essay on each slide. In this regard, Prezi is simpler in terms of planning since an individual can get every thing down on the page and then select which parts are suitable for presentation. After a presentation, the resources used can be reused again in the future unlike in PowerPoint. According to Bird (2012), Prezi emphasizes on its graphics while PowerPoint emphasizes on its texts. Prezi has a whopping visual influence when an individual first uses it. This impresses the user and makes them yearn to try and use it. However, this may not last for long and will soon fade. Notably, a Prezi presentation may not be remarkably different, however, to a PowerPoint one. Though Prezi has excellent visuals, this may not well pass the intended message. People should remember the messages and not the images and pictures used. Visuals are merely hooks which are used to hang the intended messages. Debatably, when the hook gets more attention than the message the message will not be well presented to the audience. Arguably, visuals should be comprehensible and clear and should assist the audience unde rstand the message communicated by the speaker. Attractive visuals will attract the attention of the audience, and this will lead to failure to understand the message passed by the speaker. Prezi has eye catching visuals which attract all the attention, and not unless the presenter intends to

We live in a world of new diasporas Critically assess this comment in Essay

We live in a world of new diasporas Critically assess this comment in relation to forced migrants - Essay Example However, instances of Diasporas never seem to end. In various parts of the world we often come to experience instances of forced migrants who are forcefully evicted from their home countries and expelled to new countries without regard to their rights to reside in whichever destination they prefer. For instance, the forceful migration of the Cyprians to many parts of the world due to invasion from the Turkish militia is unrealistically injurious to the rights of Cyprians. It indicates that the world is indeed a world of new Diasporas. This paper attempts to describe the situation of Diasporas and explain whether the world is a world of new Diasporas or not. Using the case of forced migrants in the Cypriot Diaspora, this paper will examine the circumstances surrounding Cypriot Diaspora and establish whether the Diaspora is an indication of the world being ailed with new diasporas on not. In order to bring the situation into a clear perspective, this paper will first explain what Diaspora actually means, when it started, whether it is still occurring and whether there is still some emergence of new Diasporas. The paper will then examine Cypriot Diaspora in depth so as to determine the situation of new Diasporas in relation to forced migrants. This examination if the Cypriot Diaspora will help the writer to support the argument in way that the reader will be able to understand. When people talk about Diasporas, what comes into one’s mind is the contact of different countries in terms of borders, travels and Diaspora. As explained earlier, Diaspora refers to dispersion of people out of their home countries to new destinations across the world. However, it is not clear whether the Diasporas experienced in the past during the colonial period are the same as the Diasporas of today. Studies indicate that there are new Diasporas that seem to relate to the colonial Diasporas. It is unfortunate that the

Mistakes in Business Start-Up Research Proposal

Mistakes in Business Start-Up - Research Proposal Example   In my case, I shunned the idea of daily record keeping, and at times I found myself having put no record of a day’s job. According to Pinson & Jinnet (2006), record keeping can be described as the backbone of the operation of any kind of business, no matter how minute the profits may seem. At one moment in my business, I found myself keeping substandard records that at times were recorded at the back of several exercise books in my office. In the long run, I could barely make out what records were of what date and which attendant did what. During the Christmas season when the sales were too high, it became exceedingly overwhelming for me to deal with the numerous clients getting into the store for new bicycles or even spare parts. It is almost obvious to indicate that my store incurred huge losses which took place as a result of double sales, and improper calculations whilst making sales. Pinson & Jinnet (2006) indicate that with proper record keeping, the entrepreneurs are able to develop a sense of accomplishment in their work, unlike entrepreneurs who do not keep records. With the feeling of having let things run on their own, has been recorded to be suicidal for businesses. In the case of businesses selling products of high demand like in the case of my business during the Christmas period, with many caregivers in need of presents for the festivity, I held the opinion that I did not manage the business right from the onset.

A strategic analysis of Estee Lauder

A strategic analysis of Estee Lauder In the world of business today, where competition is one of the major challenges that every organisation is facing, the need for strategic planning and analysis arises. These are essential for the survival of an organisation as well as determining the direction in which an enterprise is going in relation to its environment in order to achieve a competitive advantage by formulating a competitive strategy. It is important that an organisation grabs every opportunity that is coming along its way, and responds to any risks and limitations presented by the external environment. In order for an organisation to make and take correct decisions, it requires an understanding and knowledge about the impact the environment can have on the organisation. This is strategic management. It is therefore important not only to look at what is best for the organisation, but also to take the needs of shareholders into consideration. For effective strategic management, it is important to have a strategic analysis. The reason for an analysis is because; the issues that are being analysed are often quite complex even if there may be enough information available Fleisher. C Bensoussan .B (2002). This study is organised as follows; Chapter two defines important terms which will help in the further understanding of this study. Chapter three introduces the company Estee Lauder. Chapter four evaluates the strategic analysis of Estee Lauder by looking at techniques, models and processes, and chapter five concludes. Chapter 2 Strategic Analysis This is where a strategy is formulated by carrying out a research on the organisation and the business environment in which the organisation operates (BNET Business Dictionary.) However, Professor Les Worrall defined it as,à ¢Ã¢â€š ¬Ã‚ ¦a theoretically informed understanding of the environment in which an organisation is operating, together with an understanding of the organisations interaction with its environment in order to improve organisational efficiency and effectiveness by increasing the organisations capacity to deploy and redeploy its resources intelligently. 2.1 Strategic model Managers must take in to account three major factors when strategic decisions are made; The shareholders expectations and objectives it is important that organisations are clear about their long-term objectives. However, due to factors that an organisation does not have any control over may influence the organisation to change its objectives, thus conflicting with the shareholders. Therefore, management must know how to reconcile the shareholders expectations while setting the objectives of the organisation. Available resources for an organisation to achieve its objective Depending on the strengths and weaknesses of organisations resources, the firm can pursue its strategies. However, these may change with the prevailing environment. Total environment within which the organisation operates Forecasting what the future may bring is a difficulty that managers face, because the environment is uncertain. This factor also has an influence on what strategy can be pursued. Taking each of the above three factors into consideration is known as strategic analysis. 2.2 Aim of strategic analysis It understands an organisations strategic position. Strategic analysis forms a view of the key influences on the present and future well-being of the organisation and what opportunities are afforded by the environment and the competencies of the organisation Baily. P, Farmer. D, Jessop. D, Jones. D (2005). 2.3 Importance of strategic analysis. Strategic analysis is important in providing an organisation with meaningful insights and with a clear framework so as to prepare itself for change. Its importance lies in evaluating patterns and trends for the organisation. It is also important in the identification and assessment of the opportunities available to the organisation Fleisher. C Bensoussan .B (2002). It also helps the organisation understand its strategic position by providing information such as; what is happening in the business environment and industry, and what competencies should be developed so as to stay competitive. It gives the description of strategic goals and the firms business strategy. Strategic analysis also leads to goals that are clear and relevant, helps in the taking of decisions with better quality, and provides a secure future by preparing the organisation with what may happen in the future. Strategic management This is a process of making and implementing strategic decisions. The organisation must also analyse the competencies already present in the organisation. These competencies help in formulating strategies. The process should consist of the following elements; The analysis of a strategy- Understanding the changes going on in the environment in which the organisation exits, and how these affect the organisation, its activities, its strength of resources and the expectation of stake holders, also analysing competitor strategies through assumptions, focusing on weaknesses and threats. The choice of strategy- This is concerned with all the possible causes of action which may be taken. Eliminating out many other strategies chosen, and putting in order of importance. An evaluation of each of the causes identified- The selection of those which the organisation must attempt to follow, and therefore discuss at length the strategies short-listed. Implementation of selected planned strategy- This is turned into an effective caused action. Discuss on implementing, but not actual implementation. 2.4 Importance of strategic management It is a planned process that needs to be followed Its considers the future and anticipates what it could bring It increases organisational growth as it brings in opportunities It also looks at the threats the external environment may poses and works on how to get rid or manage these Helps companies remain stable by foreseeing what the future may bring. Chapter 3 3.1 An Organization is a consciously coordinated social entity, with a relatively identifiable boundary, that functions on a relatively conscious basis to achieve a common goal or set of goals. Richard, (2002) Estee Lauder was founded in 1946. It is a globally recognised company, whose headquarter is in New York, but is in over 140 countries. It manufactures and markets hair care products, fragrances, skin care and makeup. The company has 29 brands, some of which are; Estee Lauder, Clinique, M.A.C, Aramis, Bobbi Brown, Darphin and many more. Estee Lauder is technologically advanced and has a reputation for innovation, superior quality and sophistication. 3.2 Estee Lauders Strategy Koontz and ODonnell describes strategy as a decision about how to use available resources to secure a major objective in the face of possible obstructionsà ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦.such as competitors, public opinion, legal status, taboos and similar forces. Their strategy is to build a diversified business base, which they believe will strongly boost up their growth globally. Their focus is to remain a distinguished leader in the global prestige cosmetics. Their three essential growth strategies are: Their geographic presence should be expanded and strengthened Their product categories should also be strengthened Their channels of distribution should also be strengthened and diversifiable. 3.3 Vision Mission A companys mission and vision is for its employees and customers. The Mission defines and reflects the company, its core purposes, its values and principles. The vision however, provides an image of the future. The Vision Statement of Estee Lauder: Bringing the best to everyone we touch. By The best, we mean the best products, the best people and the best ideas. These three pillars have been the hallmarks of our Company since it was founded by Mrs. Estee Lauder in 1946. They remain the foundation upon which we continue to build our success today. 3.4 Objectives They are energetic, innovative and first for customers Power endeavour to do our very best and enhance the companys leadership throughout the world Building strong global brands through innovative delivery of products and increase revenues Look after our people so they can look after our customers Understand customers better than anyone and Use our strengths to deliver unbeatable value to our customers Business relationships Through distribution channels, reaching the customers globally Trust and respect each other 3.5 Scope According to Mintzberg and Quinn there are five definitions of strategy: Strategy as a plan Strategy as a pattern Strategy as a position Strategy as a perspective Strategy as a ploy Estee Lauder adopted: Plan Estee Lauder has good planning and they strongly believe all their success is all because of its planning. Perspective Estee Lauders perspective was to increase its company growth globally by 2008. This was achieved mainly because of the international business, mainly from emerging markets such as China and India. Chapter 4 4 Estee Lauders External environment analysis 4.1 PESTEL Analysis for Estee Lauder: PESTEL analysis  is the external analysis of the different macro-environmental factors that a business must consider. Kotler (1998)The PEST analysis is a useful tool for understanding the position, potential and direction for a business as well as the market growth or decline. The radical and ongoing changes occurring in society create an uncertain environment and have an impact on the function of the whole organization Tsiakkiros, (2002). Hence the analysis of the macro-environment is very important to identify factors which could affect various variables and arrangements within the organisation. Macro-environmental analysis assist Estee Lauder management to increase its attentiveness of appropriate environmental changes thus improve strategic planning by enriching its industrial and market analysis. The PESTEL analysis in addition to Porters Five Force model and SWOT can be applied by an organization to review its strategic direction. These have been discussed below. Political factors The political environment within which an organisation exists has far reaching consequences. The political environment most obviously operates at National level, but may also be significant at local and international levels. Estee Lauder gives direction to countries through the way they exert control over the economy. Estee Lauder should not only be cognisant with the politics of a country, but also with the media, industry and labour leaders. The following political factors can affect the business environment: Level of government involvement in business Stability Liberalisation Taxation Co-operation and integration, e.g. EU Economical factors This is concerned with the nature and direction of the economy in which a firm operates. Estee Lauder looks at the interplay of market forces that dictate the state of the economy and implications on both commercial and non-commercial organisations. Prices vary from brand to brand and product to product, but these are usually in the higher ranges of an industry. The factors include: Exchange rates Interest rates Spending power Inflation and employment Socio, Cultural Factors The socio cultural influences on businesses vary internationally. These affect a societys basic values, perceptions, preferences and behaviours. It is vital that such factors are considered if an organization wants to achieve its proposed objectives. Factors include: The dominance of the religion Education and belief The impact of language upon the diffusion of products onto markets When do customers have time for shopping The roles of men and women within society and depending upon that the products should be launched Estee Lauder has received customer complaints regarding the fact that new products are being tested on animals first. They have to look into this matter as it can pose serious issues with the customers. Technological factors More and more businesses are affected by technology. Technological factors affect the operations of the firm since technological changes serve to avoid obsolesce and to promote innovation of relevant techniques in the industry. Estee Lauder has rapid technological changes in its products, and these products can be accessed online via the internet. Some technological factors are: IT rapid growth Innovation Government spending on research New discoveries and developments R D expenditure Product life cycle Environmental Factors These factors are also known as the Natural factors. These factors help Estee Lauder in showing strategic doubts and their worth in the predicting and planning processes using environmental aspects. There have been emissions of harmful gases and fluorocarbons, which Estee Lauder must take care of as it is and environmental threat. Its increases the significance of the following factors: Shortage of raw material Increased pollution Increased governmental intervention Legal Factors Estee Lauder functions within a structure of Government regulations and legislations. These laws and regulations should be considered when running businesses: Labour laws and industrial relations Municipal licenses Formation Taxation Competition Copyright and patent laws Minimum wages laws and Employment law Demographic Factors These factors may also exist under the macro-environmental factors. Following factors must are considered with regard to the key Demographic trends by Estee Lauder: World population growth Changing household Geographic population shifts Better-educated, more white-collar workforce Increasing Diversity Changing age structure Population consists of generational groups. Distinct segments typically exist within these generational groups. 4.2 Porters Five Force Model This model evaluates a companys competitive position. Any business works to develop an edge over its rival firms. This model helps in the understanding of the industry context in which Estee Lauder operates. Below is a diagrammatical representation of the model. http://www.maxi-pedia.com/Five+Forces+model+by+Michael+Porter Barriers to entry This is low in the case of Estee Lauder as it has made its position pretty strong and hence new entrants will not pose a threat to it as it will be difficult for these to enter into the market as the barriers are pretty high. They also have good access to their distribution channels and the correct knowledge of the segments they are operating in. Substitutes This is also low in the case of Estee Lauder. Customers have built a customer loyalty. Estee Lauder also provides the best quality products whose performance is to the mark as is the name, therefore threat of substitutes will be low. Bargaining power of suppliers The suppliers would have a low bargaining power as Estee Lauder is a huge brand and the volume of goods required from the suppliers around the world is also huge. There would be very many suppliers willing to supply such a company, hence it is important for the suppliers to provide the company with what they require and something that is unique from its competitors. Bargaining power of buyers This is high as buyers can easily switch to other big brands as the number of these brands present in the market segment is high. However, due to customer loyalty to the brand, it does not face much of this as it provides its buyers with what they want and how they want it. Competitive Rivalry This is high in the case of Estee Lauder. Its major competitors are; Avon, LOreal, PG, Max Factor, Revlon, etc. Estee Lauder therefore needs to have constant innovation of its products so as to stay ahead of competition. There are various brands under the company, therefore, it is important that the range of price is good and they can differentiate their products well without customers facing high switching costs. Estee Lauder created the line designed for men in 1976. It was called skin supplies for men (Estee Lauder 2003a). Avon, Max Factor and Revlon did not have men lines. 4.3 SWOT analysis for Estee Lauder A SWOT analysis is important as a clear basis is provided to examine the performance of a business. It is also very important for the products a company offer, as it is essential in the branding and marketing of the company products. This model helps in the understanding of the firm and its surroundings. Internal Strengths Weaknesses Strong brand name Research and development focus Strong distribution network Robust revenue and profit growth sales Weak liquidity position Customer concentration Weak performance in a few markets External Opportunities Threats Demographic trends in the United States Cosmetics markets in emerging nations Growing riches- Rich getting wealthier Counterfeit products Intense competition Increasing regulations Strengths The brand name, Estee Lauder itself is a strength. The name is linked to quality and luxury. The company is also a global licensee for other big brands like; Tommy Hilfiger, Donna Karen, etc. Estee Lauder leads in each market segment in the industry as it develops new products, redesigns existing ones and identifies and considers consumer preferences. It has a large network of retail. This therefore increases the market penetration opportunities and creates closeness to target customers. It has a strong management strategic perspective, and is also having a great growth. It also has various innovations such as; offering shopping via the internet (it was the first major cosmetic firm to have offered shopping via the internet.) Weaknesses The company bargaining power could be lowered by it concentrating on a single biggest client. They also have a poor cost structure in some areas, hence a decline in the performance of sales in certain regions. The company could be exposed to the debt market due to low liquidity levels, and this could thus affect the company growth. It is the Family members that have most of the power over the company. The companys organisational structure is not easily distinguished. In America, there are particularly lower sales in the fragrance category. Opportunities Estee Lauder targets aged people and therefore makes products to suit these people. Its revenues could be boosted by having a strong and great presence in its segments, thus also increasing growth. The cosmetics markets are doing good in emerging markets like India and China, as there are many beauty contests that take place. This cosmetics market is growing due to younger and middle aged women that are being more style conscious. Estee Lauder is also well positioned in these emerging markets. There is also a demand in the luxury goods. More money is spent on these goods. Therefore, the needs of these wealthy people are also taken into consideration, and products made to meet their needs and wants. Threats Many fake products are being sold, thus affecting Estee Lauders sales. This can lead to the company losing its exclusivity of the brand. This could thus harm the image of the company. Customers may also be dissatisfied with these products as the fake product may harm them, thus the company would lose out on customers. Many big brands such as; Revlon, LOreal, would increase competition in the market. The government may also impose certain rules and regulations on the products saying that the product has high levels of chemicals which are harmful to people. This may thus lead to an increase in the cost of developing the products and also in the launching of the products. Chapter 5 Conclusion Businesses are different in many ways; therefore every organisation needs to have a business plan, which needs to be reviewed in order to keep it up to date. The plan at Estee Lauder is articulated by corporate leaders, who give the organisation direction, so as to avoid a strategic drift. They create a vision of a possible future that allows both the managers and others to see clearly the direction to take, building upon the companys current capacity and strength. To gain competitive edge and analyze the external environment, Estee Lauder could further use the Value chain, BCG growth model and scenario analysis for its strategic analysis. Recommended strategies that Estee Lauder could use are; Forward, backward, horizontal integration, product and market development, market penetration and more diversification. Estee Lauder took the approach of providing great customer service, great quality and staff ownership, hence making it different from the rest. References Advanced Diploma in Business Administration Corporate strategy Syllabus. Baily. P, Farmer. D, Jessop. D, Jones. D (2005). Purchasing Principles and Management. Pearson Education. FT Prentice Hall. Fleisher. C Bensoussan .B (2002). Strategic and competitive analysis: Methods and techniques for analysing business competition (Prentice Hall, 2002) Johnson and Scholes . Exploring Corporate Strategy (Prentice Hall, 1999) Richard H.(2002) Organizations. 8th Edition. India: Prentice Hall India. p.189 GLL Brochure and Guide book Web references http://www.auburn.edu/~boultwr/html/strategic_analysis_model.htm (accessed on 21th November 2010). http://dictionary.bnet.com/definition/Strategic+Analysis.html (accessed on 21th November 2010). http://www.maxi-pedia.com/Five+Forces+model+by+Michael+Porter(accessed on 21th November 2010). http://www.fragrancewholesale.com/somhisbacofe.html (accessed on 23th November 2010). http://hubpages.com/hub/Importance-of-Strategic-Management (accessed on 23th Novenber 2010) http://www.toponereport.com/why-you-need-a-swot-analysis/ (accessed on 23th November 2010). http://www.is4profit.com/business-advice/business-/swot-analysis.html?gclid=CNWztveJvaUCFUUe4QodhWttXw (accessed on 24th November 2010). http://www.freeonlineresearchpapers.com/estee-lauder-executive-summary (accessed on 24th November 2010). http://www.fragrancewholesale.com/somhisbacofe.html (accessed on 24th November 2010). http://www.elcompanies.com/the_company/executive_messages.php(accessed on 25th November 2010). http://www.netmba.com/strategy/pest/(accessed on 25th November 2010). http://www.slideshare.net/guest78d8ca/sm-case-jisha-remya2 (accessed on 25th November 2010).

Light Essays -- Literary Analysis, Alcott

Louisa May Alcott was said to be â€Å"the pioneer in the delineation of sprightly young-girl life, brim full of animal spirits, yet overflowing with a desire to be true and brave and helpful†(Delamar 150). As a classic, inspiring author, Alcott is best known for her novels concerning poverty, family struggles to overcome obstacles, and female independence. Alcott incorporated these ideas through her works in Eight Cousins and Little Women. Even though Rose in Louisa May Alcott’s Eight Cousins and the March sisters in Little Women are brought up in different types of socioeconomic environments, they share common traits and themes, such as moral lessons, feminist ideas, and coming of age. The character Rose in Eight Cousins and Laurie in Little Women are similar in terms of socioeconomic societies, unlike the March sisters in Little Women who struggle to support themselves during the Civil War. After becoming a recent orphan, Rose was put into the care of several unknown family members, wealthy Scottish descents from Boston, engaged in the China trade. As an heiress, she was expected by her six aunts to attend â€Å"a fashionable finishing school† (Alcott 43) and learn the proper etiquette of a young elite lady. Although Rose is only thirteen, she is treated like an adult who drinks coffee daily and dresses in womanly fashions such as corsets, high heels, veils, and bustles. These high expectations cause Rose a great deal of stress which leads to long-term illness. Unlike Rose, the March family struggles financially. At one point, the March’s were wealthy, until Mr. March lost his job and joined the war in order to provide for his family. This monetary loss caused a major set back to the family and negatively impacts the four daughters, ... ...en, she marries John Brooke, conforming to society’s expectation of women. While her aunts persuade her to marry into wealth, Meg independently makes the decision that love is more important than money, from experiences with high society. Through this experience, Meg becomes more independent and accepts herself as who she truly is and values what she has. Similarly, Amy succumbs to peer-pressure among her classmates. Trying to be like the other girls and popular, she goes against her morals and boldly endures the negative consequences of her action of encompassing pickled limes. Once quitting school, Amy discovers the power women have and becomes a feminist. She travels to Europe to accomplish her desire to be an artist, considered rare for women during the nineteenth century. Amy follows her dreams and becomes a more assertive and independent â€Å"little women†.

Magazines play in women’s lives Essay

The woman’s magazine came into existence in the late eighteenth and early nineteenth century (Margaret Beetham, 1996 pg 6). They were generally aimed at the upper and middle class ladies, as these were the only women who had spare leisure time and the disposable income to purchase luxuries such as weekly magazines. During 1949-74 there were two extremely dominant themes in women’s magazines. First there was the overwhelming star billing given to love and marriage- and the family. Second there was the heavy emphasis placed upon the Self, and the responsibility ethic laid upon every woman to be the self staring, self finishing producer of herself (Marjorie Ferguson 1983 pg 44). It is clear from the beginning that women’s magazines promoted a picture of a ‘perfect woman’, which still exists today. One could argue the continued success of women’s magazines is due to the development of the magazine as a commodity. They have also become a crucial site for the advertising and sale of other commodities, whether nightgowns or convenience foods (Margaret Beetham 1996 pg 2). Women’s magazines play a vital role in many reader’s lives. But do they wrongly portray a perfect woman? Many women struggle to maintain a perfect home, their children and a happy marriage. One could argue women’s magazines both add to this pressure, and act as a form of advice to women unable to cope with what is expected from them according to the media and gender stereotyping. In the early years of women’s magazines the emphasis was put upon providing entertainment and practical advice. In this case the magazine fulfilled a role of a reference text, which women could refer to for recipes and other advice. The entertainment factor meant the magazines were viewed as a bit of light relief for women with busy lives. Janice Winship portrayed the role of women’s magazines in the eyes of the existing culture extremely differently. Men do not have or need magazines for ‘A Man’s World’; it is their world, out there, beyond the shelves: the culture of the workplace, of politics and public life, the world of business, property and technology, there they are all ‘boys’ together. Women have no culture and world out there other than the one which is controlled and mediated by men (Janice Winship 1987 pg 6). In this respect women’s magazines provide an insight into the ‘Woman’s world. ‘ The ‘woman’s world’ which women’s magazines represent is created precisely because it does not exist outside their pages (Janice Winship 1987 pg 7). Therefore the role which magazines play in this respect is of high importance to women. It acts as an escape into ‘their own world’ which suggests why women’s magazines have been so popular in the past and continue to be as successful today. Marjorie Ferguson argued that women’s magazines collectively comprise a social institution which serves to foster and maintain a cult of femininity (Marjorie Ferguson 1983 pg 184). She puts forward a much more positive view of women’s magazines and feels that the magazines purely identify their target market and then aim to provide their readers with ‘encouragement and entertainment to do with the business of being a woman (Marjorie Ferguson 1983 pg 184). ‘ It is clear from the above that in the past when women had little rights the role of the women’s magazines had a great importance to women. It enabled them to have a world of their own almost, a world which was not purely occupied with males. In today’s society where women have equal rights to men (supposedly! ) the role of their magazine is not nearly as important in their lives. It does continue to provide the same features although there is a world out there not purely controlled by men, therefore the role of women’s magazines is slightly less important in the day to day activities of women. One could claim it acts as light relief although the images portrayed in these magazines can lead to this portrayal of the ‘perfect woman. ‘ In today’s society, it is difficult not to examine one’s body and feel a sense of discontent if it doesn’t mirror the lanky images one sees in not only fashion magazines, but also all areas of advertising (Annie Doig 1998). Women are increasingly faced with images of ‘the perfect woman. ‘ The portrayal of women in women’s magazines all follow the same pattern, they have a well-groomed appearance and a slim body image. Media such as television, movies, and magazines are considered to be among the most influential promoters of the thin standard, given their popularity and accessibility to the people (Anne Marlowe1998). As women’s magazines have a massive influence on women’s self-concept many women quickly become dissatisfied with their body even at an early age. Ironically the ideal of feminine beauty which is being promoted is impossible for the average woman to achieve. This level of unhappiness can lead to an eating disorder in an attempt to conform with the publicised ‘norms. ‘ Between 1970 and 1990, there was an overall increased emphasis on weight loss and body shape in the content of a popular women’s magazine (Anne Marlowe 1998). This concludes that the roles of women’s magazines changed from traditional and entertaining values into portraying women as consumers and directly targeting women’s own anxieties to make money. Interestingly there is evidence to suggest that eating disorders, especially anorexia and bulimia, are most prominently seen in white women (Molloy 1998). One could claim a high proportion of women’s magazines are aimed at white females. They are not directly discriminative but you rarely see a black cover girl with features on how to cope with African hair types for example. This example outlines the impact these magazines have upon women’s self-perception. Males are also less likely to suffer with an eating disorder. This can be directly linked with the fact that male magazines are primarily concerned with leisure, pleasure and activities, in contrast as discussed women’s magazines focus on beauty, dieting and domesticity. Women are under massive pressure to conform to these unrealistic pictures of beauty. That in turn results in many women in narcissistic absorption with oneself- with ones physical appearance (‘The image of femininity in women’s magazines’ 1998).

The Importance of Cultural Approaches to Negotiation

The Importance of Cultural Approaches to Negotiation Negotiation occurs when individuals with conflict of the interests get together to determine how they would allocate resources or work together in the future. The ideas of both parties need to be well presented in the negotiation. Both parties should end up with equally benefiting outcomes.Advertising We will write a custom essay sample on The Importance of Cultural Approaches to Negotiation specifically for you for only $16.05 $11/page Learn More Negotiation results in problem solving to a common problem between the parties involved. Contradicting issues arise due to different schools of thought and cultural backgrounds. This is the reason why negotiation needs expertise when handling it. Negotiations in business involve open communication, understanding the conflict and search for the solution by the involved parties. Different cultures approach negotiations differently and thus, utmost understanding is required (Hendon, Hendon Herbig, 1996).The main purp ose of this paper is to discuss the cultural approaches used in negotiations. It will explain five cultural approaches used by the Chinese and their effectiveness if applied in the United States of America. Different cultures approach negotiation differently. This is because of the differences in their traditions and beliefs. Negotiators’ cultural background is reflected during negotiation process through the way they think and are sensitivity to the issues. The approaches used in different cultures have their advantages and disadvantages. Therefore, it is necessary to understand the different cultural approaches to negotiations especially when dealing with foreigners. If this is not done it may lead to frustrations of the two parties and this is likely to bring enmity, which is not good for business investors (Hendon, Hendon Herbig, 1996). The Chinese culture is renowned for persistence and coherence. It is rooted in religio-philosophical traditions of Taoism, Buddhism, Con fucianism, Pantheistic and Animist beliefs. Confucianism, for example, is associated with the subtle and tacit but forceful social moral and behavioral code in China. Social harmony is another element of Chinese culture that gives a non-interventionist, outer directed and situation-accepting orientation. This allows the Chinese maintain harmony with their counterparts. Besides this, they place the negotiation on a wider context in understanding of the underlying principles. The Chinese also take responsibility for the decisions made and are less likely to result in overt conflicts during the negotiation.Advertising Looking for essay on communication strategies? Let's see if we can help you! Get your first paper with 15% OFF Learn More Their culture is also relationship oriented as it values relationships above everything else. Thus, the Chinese negotiators will take negotiation as a relationship building process. In this regard, they ensure that a good relati onship is maintained during and after the negotiation (Li Weldon, 2000). Their cultures require them to be implicit and indirect and this is reflected in their negotiation style. They are more sensitive and practice proper etiquette in their dealings. They are also governed by reciprocity and therefore, they expect concessions in return. In addition, they show patience in their negotiations and more likely to place a negotiation in a historical context. They deal with issues as a package rather than one issue at a time and they are comfortable with long-term negotiations. Another cultural factor is contingency propositions. This means that they display more caution and they are more assertive as well as open to the pursuit of self (Li Weldon, 2000). On the other hand, the objective of American negotiators is to arrive at legalistic contracts. They thrive in getting the details right and using all relationships to facilitate the achievement of unambiguous understandings. They focus on the short-term solution and they are result oriented. They prefer a competitive environment with the intent of solving problems and they expect reciprocity. The law binds them and they honor their contracts no matter the results of the outcome. The Americans negotiate expecting immediate results. They see delays as a sign of ineptitude and they deal with perceived insensitivity. Their tendency to getting straight to the point mostly leads to failures in negotiations (Hendon, Hendon Herbig, 1996). Therefore, there are distinct differences between the American cultural approach to negotiation and the Chinese cultural approach to negotiation. The Chinese approach is humanitarian and if applied in the United States, it is bound to bring about positive changes. However, its effectiveness will solely depend on how this culture is embraced. Most American investors have built their negotiation skills on western culture and it may be a challenge to adopt new changes. However, some of th e Chinese cultural approaches to negotiation are possible to be incorporated into the United States culture (Li Weldon, 2000).Advertising We will write a custom essay sample on The Importance of Cultural Approaches to Negotiation specifically for you for only $16.05 $11/page Learn More For example, the Chinese’s collective way of thinking will do well if it replaces the American’s individualistic way of thinking. This way, it is possible for an American negotiator to put himself in the shoes of another person and view the negotiation in a broader perspective. The Americans may see the sensitivity with which the Chinese handle negotiations as a weak point but if incorporated in the US culture, it is likely to help build long-term relationships following a negotiation (Lam, 2000). The Americans are always in haste in their business dealings. Adapting the formal long-term relationship building of the Chinese culture at the negotiation table may help them pay close attention to details of the issue and understand their counterparts. It is also possible to replace the impatient and aggressive tendency of the Americans with the more subdued patient spirit of the Chinese. The Americans are result oriented and they are likely to close businesses deal in their favor even if their counterparts get furious over it. This can also be overcome by the Chinese’s long-term perspective, which helps them have better deals and hence become better business investors (Lam, 2000). In conclusion, negotiation skills are shaped by negotiator’s culture. In order to avoid enmity when solving conflicts, the negotiators need to understand each other’s culture. Each culture has its pros and cons when approaching the negotiation table. Therefore, it is the role of the negotiators to learn and appreciate the other parties’ cultures. It is also necessary to incorporate the pros of different cultural approaches to be able to m aximize opportunities in international and national business (Hendon, Hendon Herbig, 1996). References Hendon, D., Hendon, R. Herbig, P. (1996). Cross-Cultural Business Negotiations. Connecticut: Greenwood Publishing Group.Advertising Looking for essay on communication strategies? Let's see if we can help you! Get your first paper with 15% OFF Learn More Lam, M. (2000). Working With Chinese Expatriates in Business Negotiations: Portraits, Issues, and Applications. Connecticut: Greenwood Publishing Group. Li, J., Tsui, A., Weldon, E. (2000). Management and Organizations in the Chinese Context. Hampshire: Palgrave Macmillan Publishers.

Malvolio Essay essays

Malvolio Essay essays In the play "Twelfth Night" the character, Malvolio, is an ill mannered steward. Although Malvolio is ill mannered I truly believe he was treated way to harshly be the others. Malvolio's departure also leaves a loose end in the plot which weakens the play. Even if Malvolio was ill mannered, he's treatment by the others was way to harsh. There is no reason for a person to suffer such treatment for being accused of being a "puritan" and so the characters pranks at his expense are more mean than their playfulness suggests. Wishing for Olivia's love and to be more than his current rank and his continuous disapproval of Sir Toby and Sir Andrew's drinking, earns him their hatred and quickly becomes their pawn in a complex romantic ruse. At first I thought the prank was funny and was just to have a little laugh. Sending a letter telling Malvolio that Olivia loves him and that if he wants to make her happy he should do certain foolish things such as wear yellow stockings is the kind of harmless prank we see often enough in our society. If the prank would of ended there it would of been just fine but since they want further and they locked him and tied up in a dark chamber for excuse saying he had gone mad. I don't believe anyone shoul d be locked in a chamber like that even less when they didn't do anything wrong and even worst they accused him of being mad. Malvolio doesn't deserve none of this all his done was be pretty boring and maybe a bit ill mannered which I don't think is all that bad, and they could of at least tried to talk to him about it if it bothered them so much. At the end, Malvolio is released and he leaves threatening to have revenge on the whole pack of them. I don't think he overreacted because I probably would of done something like that. This leaves a loose and in the plot because we don't know what will happen with him, he might just leave and never come back or not leave at all but ...

What is CRM Essay Example | Topics and Well Written Essays - 250 words

What is CRM - Essay Example In addition, a well-managed customer relations system provides the corporate management with the important data about the customer so that the organization can move forward. Indeed, such tools as email organizers and helpdesk software can help in the management of customers since customers are the nerve center of any corporate system. Drawing from my own personal and professional experiences, I can categorically give the MacDonald’s as a good example where customer relations manager has worked well over the years. In this business, the management always engages the customers through various marketing strategies before receiving frequent feedbacks to improve quality. On the other hand, several small and medium scale companies especially those run by one person usually lack the department of customer relations management thereby having some challenges in the effective interacting with customers. For instance, some local manufacturing companies may never advertise their products or services well hence losing many customers or experiencing a fall in profits. This is majorly because there is no institution put in place to address the welfare of the customers. Therefore, customer relations management is an instrumental part of any corporation and it would only be wise in all companies employ it in their manageme nt

African immigrants living in the U.S Essay Example | Topics and Well Written Essays - 1000 words

African immigrants living in the U.S - Essay Example They are looked down as colored people, who are inferior. Black students in schools suffer prejudice from the teachers and other students. Even after centuries, this racism and discrimination based on color can still be seen occasionally. However, situation has improved for the Africans. Despite racism, which exists even now, Africans are accepted in almost every field of study and professional work. Many Africans have become successful individuals who are viewed as role models for even the Americans. Africans have excelled in various fields like sports, politics and films. Here are three examples of African immigrants in America and their life experiences. When talking about the African immigrants in America, Barrack Obama is the name first to be mentioned. He is the first black President of America, which is reason enough for the Africans to be proud. Obama was born in Hawaii. The Punahou Academy, where he graduated with honors in 1979, is the place where he was introduced to racism. He success came after a lot of hard work put in by him. Even during his campaign before the elections, there occurred incidents of racial discrimination in various parts of America. From California to Maine, many types of crimes were reported, including threats of physical injury to Obama. Nooses were hung with messages, ‘Assassinate Obama.’ Despite all these incidents, Obama got elected as the President of America, which rewrote the American political history. (Washington). Obama, grew up mostly in America why his Americanized ways are justified. Still, he says, he is proud of his culture and tradition. The second example is of Toni Morrison, who was the first African American woman to get the nobel prize for literature in the year 1993. Her novels dealt with the injustices inflicted on African women in America, their sufferings and the cultural identity which the Africans must