Mashall Mathers LP 2 by Eminem free essay sample

EMINEM He’s back! With his new album The Marshall Mathers LP 2, Eminem has returned and has already sold 792,000 copies! Eminem claims his new album is not a sequel but a re-visitation to his previous album The Marshall Mathers LP. The album includes the songs â€Å"Bezerk† â€Å"Rap God† and â€Å"The Monster† featuring Rihanna. â€Å"The Monster† is one of the more popular songs, considering it is played on the radio at least ten times a day. The Marshall Mathers LP 2 is an upbeat album full of cockiness, witty remarks, and brutal honesty. In â€Å"The Monster† featuring Rihanna, he raps â€Å"Wanted to receive attention for my music, wanted to be left alone in public, excuse me.† Eminem vocalizes about his bittersweet relationship with his fame. In one of his previous albums Encore, he includes a song that is dedicated to his daughter Haley, in which he apologizes for his new-found fame and the consequences that followed it. We will write a custom essay sample on Mashall Mathers LP 2 by Eminem or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Eminem seems to regret his fame, because of the miles that were put between him and his daughter. The monster Eminem seems to be referring to in his new hit is the fame he has received over the years. Later, the bittersweet relationship with his fame is completely thrown out the window when he produced â€Å"Rap God† and â€Å"Bezerk.† In â€Å"Rap God† he raps â€Å"I’m devastating, more than ever demonstrating how to give a m**********n’ audience a feeling like its levitating.† The entirety of the song is spent gloating on how he is a Rap God and all the other rappers need to bow down. The song was produced in complete cockiness. It gives a confident boost to the listener, which in return makes it one of the best songs on the album. The song â€Å"Bezerk† is full of witty remarks and a whole bunch of back in the day hip-hop and rock mixed in within the melody. One of the older pieces of music within the track is The Beasties boy’s song â€Å"Fight for your right to party,† which came out in 1986. The older music that is intertwined within it really makes the song stick out of the album. â€Å"Bezerk† is a song full of energy, the occasional F bomb and a shout-out to Lamar Odom. Eminem even goes all out and puts Khloe Kardashian on blast! Overall, his album is worth the purchase on ITunes. His song â€Å"Monster† will have the audience singing the chorus along with Rihanna, while â€Å"Rap God† provides a boost of confidence as well as witty remarks. As for â€Å"Bezerk† it will have the listener on their toes, waiting for the next lyric to come and finding themselves enjoying the old school Hip-Hop intertwined in it. As Eminem would say â€Å"Let yourself goâ⠂¬  and buy The Marshall Mathers LP 2.

Free Essays on New Englanders

The Nicer New Englanders The New England and Chesapeake regions were different because of religious, social, and ethical reasons. The standards of living for both parties were very different and their beliefs were very different also. The towns were different and composed of many different types of people. The regions differed in religious beliefs from being a part of government to not really concerning themselves in religion. The New England region was very religious opposed from the unreligious Chesapeake region. Document A shows that the people on board the Arbella prayed and turned to God to help them in the new land. The New Englanders felt looked up upon and that God would show them the right way and everyone would follow the belief with them. Document D shows that the people wanted to set up a faithful minister to lead the town of Springfield, Massachusetts in the way of God. Document H shows that Bacon was animated with Governor Berkeley because he was stealing money from the people. Governor Berkeley could not be a strict religious follower if he stole money and lied about it. The New England region socially was different from the Chesapeake region because of the diversity of the types of people that make up each region. Document C shows that many of the New Englanders were young males. There were only few women making the males more aggressive and wanting to fight more. The lack of females also shows that the region was not trying to settle the area but to find gold and return to England. Document F shows that a murder occurred when an insignificant argument broke out about a ships course leading to the death of Captain Kendall. It also shows that the New Englanders did not plain the trip very well and their main goal was to search for gold in America. The people decided to search instead of plant crops, hunt, and prepare for the harsh winter ahead of them. Document B shows that the Chesapeake regi... Free Essays on New Englanders Free Essays on New Englanders The Nicer New Englanders The New England and Chesapeake regions were different because of religious, social, and ethical reasons. The standards of living for both parties were very different and their beliefs were very different also. The towns were different and composed of many different types of people. The regions differed in religious beliefs from being a part of government to not really concerning themselves in religion. The New England region was very religious opposed from the unreligious Chesapeake region. Document A shows that the people on board the Arbella prayed and turned to God to help them in the new land. The New Englanders felt looked up upon and that God would show them the right way and everyone would follow the belief with them. Document D shows that the people wanted to set up a faithful minister to lead the town of Springfield, Massachusetts in the way of God. Document H shows that Bacon was animated with Governor Berkeley because he was stealing money from the people. Governor Berkeley could not be a strict religious follower if he stole money and lied about it. The New England region socially was different from the Chesapeake region because of the diversity of the types of people that make up each region. Document C shows that many of the New Englanders were young males. There were only few women making the males more aggressive and wanting to fight more. The lack of females also shows that the region was not trying to settle the area but to find gold and return to England. Document F shows that a murder occurred when an insignificant argument broke out about a ships course leading to the death of Captain Kendall. It also shows that the New Englanders did not plain the trip very well and their main goal was to search for gold in America. The people decided to search instead of plant crops, hunt, and prepare for the harsh winter ahead of them. Document B shows that the Chesapeake regi...

Prezi vs. Powerpoint Essay Example | Topics and Well Written Essays - 750 words

Prezi vs. Powerpoint - Essay Example On the other hand, Microsoft PowerPoint is software that assists individuals organize and share ideas on the web. Prezi and PowerPoint have differences and similarities which have stirred up concerns over which one of the two is the most appropriate. Strengths and Weaknesses of Prezi and PowerPoint According to Wicks (2012), Prezi is a web-based presentation instrument that assists an individual to classify, present and share ideas while PowerPoint is a computer-based presentation instrument. For this reason, PowerPoint has a multiple printing options, as opposed to Prezi. Wicks (2012) and Bird (2012) denote that PowerPoint allows for linear navigation while Prezi does not. In this case, the linear nature refers to involving one dimension. For this reason, PowerPoint allows for one dimension navigation while Prezi allows for much dimension navigation. Bird (2012) denotes that there are different ways in which Prezi’s non linearity can be exploited. The non linearity of Prezi i s shown by the fact that it can be tailored to suit different audiences. Arguably, an individual can set different paths through a big bank of resources for different presentations in regard to the audiences or the time permitted. By this fact, an individual can take a recommendation from audiences and make changes to the Prezi to suit their needs. Notably, both Wicks (2012) and Bird (2012) assert that Prezi allows an individual to plan the relevant and realistic information to their audience and lay down a path through the presentation. Needless to say, Wicks (2012) denotes that learners and users can use Prezi to generate a mind-map around their selected subjects. In essence, it is uncomplicated for them to select pertinent segments to sketch a spoken speech. According to Bird (2012), it is difficult for an individual to plan presentation on PowerPoint and only writes up an essay on each slide. In this regard, Prezi is simpler in terms of planning since an individual can get every thing down on the page and then select which parts are suitable for presentation. After a presentation, the resources used can be reused again in the future unlike in PowerPoint. According to Bird (2012), Prezi emphasizes on its graphics while PowerPoint emphasizes on its texts. Prezi has a whopping visual influence when an individual first uses it. This impresses the user and makes them yearn to try and use it. However, this may not last for long and will soon fade. Notably, a Prezi presentation may not be remarkably different, however, to a PowerPoint one. Though Prezi has excellent visuals, this may not well pass the intended message. People should remember the messages and not the images and pictures used. Visuals are merely hooks which are used to hang the intended messages. Debatably, when the hook gets more attention than the message the message will not be well presented to the audience. Arguably, visuals should be comprehensible and clear and should assist the audience unde rstand the message communicated by the speaker. Attractive visuals will attract the attention of the audience, and this will lead to failure to understand the message passed by the speaker. Prezi has eye catching visuals which attract all the attention, and not unless the presenter intends to

We live in a world of new diasporas Critically assess this comment in Essay

We live in a world of new diasporas Critically assess this comment in relation to forced migrants - Essay Example However, instances of Diasporas never seem to end. In various parts of the world we often come to experience instances of forced migrants who are forcefully evicted from their home countries and expelled to new countries without regard to their rights to reside in whichever destination they prefer. For instance, the forceful migration of the Cyprians to many parts of the world due to invasion from the Turkish militia is unrealistically injurious to the rights of Cyprians. It indicates that the world is indeed a world of new Diasporas. This paper attempts to describe the situation of Diasporas and explain whether the world is a world of new Diasporas or not. Using the case of forced migrants in the Cypriot Diaspora, this paper will examine the circumstances surrounding Cypriot Diaspora and establish whether the Diaspora is an indication of the world being ailed with new diasporas on not. In order to bring the situation into a clear perspective, this paper will first explain what Diaspora actually means, when it started, whether it is still occurring and whether there is still some emergence of new Diasporas. The paper will then examine Cypriot Diaspora in depth so as to determine the situation of new Diasporas in relation to forced migrants. This examination if the Cypriot Diaspora will help the writer to support the argument in way that the reader will be able to understand. When people talk about Diasporas, what comes into one’s mind is the contact of different countries in terms of borders, travels and Diaspora. As explained earlier, Diaspora refers to dispersion of people out of their home countries to new destinations across the world. However, it is not clear whether the Diasporas experienced in the past during the colonial period are the same as the Diasporas of today. Studies indicate that there are new Diasporas that seem to relate to the colonial Diasporas. It is unfortunate that the

Mistakes in Business Start-Up Research Proposal

Mistakes in Business Start-Up - Research Proposal Example   In my case, I shunned the idea of daily record keeping, and at times I found myself having put no record of a day’s job. According to Pinson & Jinnet (2006), record keeping can be described as the backbone of the operation of any kind of business, no matter how minute the profits may seem. At one moment in my business, I found myself keeping substandard records that at times were recorded at the back of several exercise books in my office. In the long run, I could barely make out what records were of what date and which attendant did what. During the Christmas season when the sales were too high, it became exceedingly overwhelming for me to deal with the numerous clients getting into the store for new bicycles or even spare parts. It is almost obvious to indicate that my store incurred huge losses which took place as a result of double sales, and improper calculations whilst making sales. Pinson & Jinnet (2006) indicate that with proper record keeping, the entrepreneurs are able to develop a sense of accomplishment in their work, unlike entrepreneurs who do not keep records. With the feeling of having let things run on their own, has been recorded to be suicidal for businesses. In the case of businesses selling products of high demand like in the case of my business during the Christmas period, with many caregivers in need of presents for the festivity, I held the opinion that I did not manage the business right from the onset.

A strategic analysis of Estee Lauder

A strategic analysis of Estee Lauder In the world of business today, where competition is one of the major challenges that every organisation is facing, the need for strategic planning and analysis arises. These are essential for the survival of an organisation as well as determining the direction in which an enterprise is going in relation to its environment in order to achieve a competitive advantage by formulating a competitive strategy. It is important that an organisation grabs every opportunity that is coming along its way, and responds to any risks and limitations presented by the external environment. In order for an organisation to make and take correct decisions, it requires an understanding and knowledge about the impact the environment can have on the organisation. This is strategic management. It is therefore important not only to look at what is best for the organisation, but also to take the needs of shareholders into consideration. For effective strategic management, it is important to have a strategic analysis. The reason for an analysis is because; the issues that are being analysed are often quite complex even if there may be enough information available Fleisher. C Bensoussan .B (2002). This study is organised as follows; Chapter two defines important terms which will help in the further understanding of this study. Chapter three introduces the company Estee Lauder. Chapter four evaluates the strategic analysis of Estee Lauder by looking at techniques, models and processes, and chapter five concludes. Chapter 2 Strategic Analysis This is where a strategy is formulated by carrying out a research on the organisation and the business environment in which the organisation operates (BNET Business Dictionary.) However, Professor Les Worrall defined it as,à ¢Ã¢â€š ¬Ã‚ ¦a theoretically informed understanding of the environment in which an organisation is operating, together with an understanding of the organisations interaction with its environment in order to improve organisational efficiency and effectiveness by increasing the organisations capacity to deploy and redeploy its resources intelligently. 2.1 Strategic model Managers must take in to account three major factors when strategic decisions are made; The shareholders expectations and objectives it is important that organisations are clear about their long-term objectives. However, due to factors that an organisation does not have any control over may influence the organisation to change its objectives, thus conflicting with the shareholders. Therefore, management must know how to reconcile the shareholders expectations while setting the objectives of the organisation. Available resources for an organisation to achieve its objective Depending on the strengths and weaknesses of organisations resources, the firm can pursue its strategies. However, these may change with the prevailing environment. Total environment within which the organisation operates Forecasting what the future may bring is a difficulty that managers face, because the environment is uncertain. This factor also has an influence on what strategy can be pursued. Taking each of the above three factors into consideration is known as strategic analysis. 2.2 Aim of strategic analysis It understands an organisations strategic position. Strategic analysis forms a view of the key influences on the present and future well-being of the organisation and what opportunities are afforded by the environment and the competencies of the organisation Baily. P, Farmer. D, Jessop. D, Jones. D (2005). 2.3 Importance of strategic analysis. Strategic analysis is important in providing an organisation with meaningful insights and with a clear framework so as to prepare itself for change. Its importance lies in evaluating patterns and trends for the organisation. It is also important in the identification and assessment of the opportunities available to the organisation Fleisher. C Bensoussan .B (2002). It also helps the organisation understand its strategic position by providing information such as; what is happening in the business environment and industry, and what competencies should be developed so as to stay competitive. It gives the description of strategic goals and the firms business strategy. Strategic analysis also leads to goals that are clear and relevant, helps in the taking of decisions with better quality, and provides a secure future by preparing the organisation with what may happen in the future. Strategic management This is a process of making and implementing strategic decisions. The organisation must also analyse the competencies already present in the organisation. These competencies help in formulating strategies. The process should consist of the following elements; The analysis of a strategy- Understanding the changes going on in the environment in which the organisation exits, and how these affect the organisation, its activities, its strength of resources and the expectation of stake holders, also analysing competitor strategies through assumptions, focusing on weaknesses and threats. The choice of strategy- This is concerned with all the possible causes of action which may be taken. Eliminating out many other strategies chosen, and putting in order of importance. An evaluation of each of the causes identified- The selection of those which the organisation must attempt to follow, and therefore discuss at length the strategies short-listed. Implementation of selected planned strategy- This is turned into an effective caused action. Discuss on implementing, but not actual implementation. 2.4 Importance of strategic management It is a planned process that needs to be followed Its considers the future and anticipates what it could bring It increases organisational growth as it brings in opportunities It also looks at the threats the external environment may poses and works on how to get rid or manage these Helps companies remain stable by foreseeing what the future may bring. Chapter 3 3.1 An Organization is a consciously coordinated social entity, with a relatively identifiable boundary, that functions on a relatively conscious basis to achieve a common goal or set of goals. Richard, (2002) Estee Lauder was founded in 1946. It is a globally recognised company, whose headquarter is in New York, but is in over 140 countries. It manufactures and markets hair care products, fragrances, skin care and makeup. The company has 29 brands, some of which are; Estee Lauder, Clinique, M.A.C, Aramis, Bobbi Brown, Darphin and many more. Estee Lauder is technologically advanced and has a reputation for innovation, superior quality and sophistication. 3.2 Estee Lauders Strategy Koontz and ODonnell describes strategy as a decision about how to use available resources to secure a major objective in the face of possible obstructionsà ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦.such as competitors, public opinion, legal status, taboos and similar forces. Their strategy is to build a diversified business base, which they believe will strongly boost up their growth globally. Their focus is to remain a distinguished leader in the global prestige cosmetics. Their three essential growth strategies are: Their geographic presence should be expanded and strengthened Their product categories should also be strengthened Their channels of distribution should also be strengthened and diversifiable. 3.3 Vision Mission A companys mission and vision is for its employees and customers. The Mission defines and reflects the company, its core purposes, its values and principles. The vision however, provides an image of the future. The Vision Statement of Estee Lauder: Bringing the best to everyone we touch. By The best, we mean the best products, the best people and the best ideas. These three pillars have been the hallmarks of our Company since it was founded by Mrs. Estee Lauder in 1946. They remain the foundation upon which we continue to build our success today. 3.4 Objectives They are energetic, innovative and first for customers Power endeavour to do our very best and enhance the companys leadership throughout the world Building strong global brands through innovative delivery of products and increase revenues Look after our people so they can look after our customers Understand customers better than anyone and Use our strengths to deliver unbeatable value to our customers Business relationships Through distribution channels, reaching the customers globally Trust and respect each other 3.5 Scope According to Mintzberg and Quinn there are five definitions of strategy: Strategy as a plan Strategy as a pattern Strategy as a position Strategy as a perspective Strategy as a ploy Estee Lauder adopted: Plan Estee Lauder has good planning and they strongly believe all their success is all because of its planning. Perspective Estee Lauders perspective was to increase its company growth globally by 2008. This was achieved mainly because of the international business, mainly from emerging markets such as China and India. Chapter 4 4 Estee Lauders External environment analysis 4.1 PESTEL Analysis for Estee Lauder: PESTEL analysis  is the external analysis of the different macro-environmental factors that a business must consider. Kotler (1998)The PEST analysis is a useful tool for understanding the position, potential and direction for a business as well as the market growth or decline. The radical and ongoing changes occurring in society create an uncertain environment and have an impact on the function of the whole organization Tsiakkiros, (2002). Hence the analysis of the macro-environment is very important to identify factors which could affect various variables and arrangements within the organisation. Macro-environmental analysis assist Estee Lauder management to increase its attentiveness of appropriate environmental changes thus improve strategic planning by enriching its industrial and market analysis. The PESTEL analysis in addition to Porters Five Force model and SWOT can be applied by an organization to review its strategic direction. These have been discussed below. Political factors The political environment within which an organisation exists has far reaching consequences. The political environment most obviously operates at National level, but may also be significant at local and international levels. Estee Lauder gives direction to countries through the way they exert control over the economy. Estee Lauder should not only be cognisant with the politics of a country, but also with the media, industry and labour leaders. The following political factors can affect the business environment: Level of government involvement in business Stability Liberalisation Taxation Co-operation and integration, e.g. EU Economical factors This is concerned with the nature and direction of the economy in which a firm operates. Estee Lauder looks at the interplay of market forces that dictate the state of the economy and implications on both commercial and non-commercial organisations. Prices vary from brand to brand and product to product, but these are usually in the higher ranges of an industry. The factors include: Exchange rates Interest rates Spending power Inflation and employment Socio, Cultural Factors The socio cultural influences on businesses vary internationally. These affect a societys basic values, perceptions, preferences and behaviours. It is vital that such factors are considered if an organization wants to achieve its proposed objectives. Factors include: The dominance of the religion Education and belief The impact of language upon the diffusion of products onto markets When do customers have time for shopping The roles of men and women within society and depending upon that the products should be launched Estee Lauder has received customer complaints regarding the fact that new products are being tested on animals first. They have to look into this matter as it can pose serious issues with the customers. Technological factors More and more businesses are affected by technology. Technological factors affect the operations of the firm since technological changes serve to avoid obsolesce and to promote innovation of relevant techniques in the industry. Estee Lauder has rapid technological changes in its products, and these products can be accessed online via the internet. Some technological factors are: IT rapid growth Innovation Government spending on research New discoveries and developments R D expenditure Product life cycle Environmental Factors These factors are also known as the Natural factors. These factors help Estee Lauder in showing strategic doubts and their worth in the predicting and planning processes using environmental aspects. There have been emissions of harmful gases and fluorocarbons, which Estee Lauder must take care of as it is and environmental threat. Its increases the significance of the following factors: Shortage of raw material Increased pollution Increased governmental intervention Legal Factors Estee Lauder functions within a structure of Government regulations and legislations. These laws and regulations should be considered when running businesses: Labour laws and industrial relations Municipal licenses Formation Taxation Competition Copyright and patent laws Minimum wages laws and Employment law Demographic Factors These factors may also exist under the macro-environmental factors. Following factors must are considered with regard to the key Demographic trends by Estee Lauder: World population growth Changing household Geographic population shifts Better-educated, more white-collar workforce Increasing Diversity Changing age structure Population consists of generational groups. Distinct segments typically exist within these generational groups. 4.2 Porters Five Force Model This model evaluates a companys competitive position. Any business works to develop an edge over its rival firms. This model helps in the understanding of the industry context in which Estee Lauder operates. Below is a diagrammatical representation of the model. http://www.maxi-pedia.com/Five+Forces+model+by+Michael+Porter Barriers to entry This is low in the case of Estee Lauder as it has made its position pretty strong and hence new entrants will not pose a threat to it as it will be difficult for these to enter into the market as the barriers are pretty high. They also have good access to their distribution channels and the correct knowledge of the segments they are operating in. Substitutes This is also low in the case of Estee Lauder. Customers have built a customer loyalty. Estee Lauder also provides the best quality products whose performance is to the mark as is the name, therefore threat of substitutes will be low. Bargaining power of suppliers The suppliers would have a low bargaining power as Estee Lauder is a huge brand and the volume of goods required from the suppliers around the world is also huge. There would be very many suppliers willing to supply such a company, hence it is important for the suppliers to provide the company with what they require and something that is unique from its competitors. Bargaining power of buyers This is high as buyers can easily switch to other big brands as the number of these brands present in the market segment is high. However, due to customer loyalty to the brand, it does not face much of this as it provides its buyers with what they want and how they want it. Competitive Rivalry This is high in the case of Estee Lauder. Its major competitors are; Avon, LOreal, PG, Max Factor, Revlon, etc. Estee Lauder therefore needs to have constant innovation of its products so as to stay ahead of competition. There are various brands under the company, therefore, it is important that the range of price is good and they can differentiate their products well without customers facing high switching costs. Estee Lauder created the line designed for men in 1976. It was called skin supplies for men (Estee Lauder 2003a). Avon, Max Factor and Revlon did not have men lines. 4.3 SWOT analysis for Estee Lauder A SWOT analysis is important as a clear basis is provided to examine the performance of a business. It is also very important for the products a company offer, as it is essential in the branding and marketing of the company products. This model helps in the understanding of the firm and its surroundings. Internal Strengths Weaknesses Strong brand name Research and development focus Strong distribution network Robust revenue and profit growth sales Weak liquidity position Customer concentration Weak performance in a few markets External Opportunities Threats Demographic trends in the United States Cosmetics markets in emerging nations Growing riches- Rich getting wealthier Counterfeit products Intense competition Increasing regulations Strengths The brand name, Estee Lauder itself is a strength. The name is linked to quality and luxury. The company is also a global licensee for other big brands like; Tommy Hilfiger, Donna Karen, etc. Estee Lauder leads in each market segment in the industry as it develops new products, redesigns existing ones and identifies and considers consumer preferences. It has a large network of retail. This therefore increases the market penetration opportunities and creates closeness to target customers. It has a strong management strategic perspective, and is also having a great growth. It also has various innovations such as; offering shopping via the internet (it was the first major cosmetic firm to have offered shopping via the internet.) Weaknesses The company bargaining power could be lowered by it concentrating on a single biggest client. They also have a poor cost structure in some areas, hence a decline in the performance of sales in certain regions. The company could be exposed to the debt market due to low liquidity levels, and this could thus affect the company growth. It is the Family members that have most of the power over the company. The companys organisational structure is not easily distinguished. In America, there are particularly lower sales in the fragrance category. Opportunities Estee Lauder targets aged people and therefore makes products to suit these people. Its revenues could be boosted by having a strong and great presence in its segments, thus also increasing growth. The cosmetics markets are doing good in emerging markets like India and China, as there are many beauty contests that take place. This cosmetics market is growing due to younger and middle aged women that are being more style conscious. Estee Lauder is also well positioned in these emerging markets. There is also a demand in the luxury goods. More money is spent on these goods. Therefore, the needs of these wealthy people are also taken into consideration, and products made to meet their needs and wants. Threats Many fake products are being sold, thus affecting Estee Lauders sales. This can lead to the company losing its exclusivity of the brand. This could thus harm the image of the company. Customers may also be dissatisfied with these products as the fake product may harm them, thus the company would lose out on customers. Many big brands such as; Revlon, LOreal, would increase competition in the market. The government may also impose certain rules and regulations on the products saying that the product has high levels of chemicals which are harmful to people. This may thus lead to an increase in the cost of developing the products and also in the launching of the products. Chapter 5 Conclusion Businesses are different in many ways; therefore every organisation needs to have a business plan, which needs to be reviewed in order to keep it up to date. The plan at Estee Lauder is articulated by corporate leaders, who give the organisation direction, so as to avoid a strategic drift. They create a vision of a possible future that allows both the managers and others to see clearly the direction to take, building upon the companys current capacity and strength. To gain competitive edge and analyze the external environment, Estee Lauder could further use the Value chain, BCG growth model and scenario analysis for its strategic analysis. Recommended strategies that Estee Lauder could use are; Forward, backward, horizontal integration, product and market development, market penetration and more diversification. Estee Lauder took the approach of providing great customer service, great quality and staff ownership, hence making it different from the rest. References Advanced Diploma in Business Administration Corporate strategy Syllabus. Baily. P, Farmer. D, Jessop. D, Jones. D (2005). Purchasing Principles and Management. Pearson Education. FT Prentice Hall. Fleisher. C Bensoussan .B (2002). Strategic and competitive analysis: Methods and techniques for analysing business competition (Prentice Hall, 2002) Johnson and Scholes . Exploring Corporate Strategy (Prentice Hall, 1999) Richard H.(2002) Organizations. 8th Edition. India: Prentice Hall India. p.189 GLL Brochure and Guide book Web references http://www.auburn.edu/~boultwr/html/strategic_analysis_model.htm (accessed on 21th November 2010). http://dictionary.bnet.com/definition/Strategic+Analysis.html (accessed on 21th November 2010). http://www.maxi-pedia.com/Five+Forces+model+by+Michael+Porter(accessed on 21th November 2010). http://www.fragrancewholesale.com/somhisbacofe.html (accessed on 23th November 2010). http://hubpages.com/hub/Importance-of-Strategic-Management (accessed on 23th Novenber 2010) http://www.toponereport.com/why-you-need-a-swot-analysis/ (accessed on 23th November 2010). http://www.is4profit.com/business-advice/business-/swot-analysis.html?gclid=CNWztveJvaUCFUUe4QodhWttXw (accessed on 24th November 2010). http://www.freeonlineresearchpapers.com/estee-lauder-executive-summary (accessed on 24th November 2010). http://www.fragrancewholesale.com/somhisbacofe.html (accessed on 24th November 2010). http://www.elcompanies.com/the_company/executive_messages.php(accessed on 25th November 2010). http://www.netmba.com/strategy/pest/(accessed on 25th November 2010). http://www.slideshare.net/guest78d8ca/sm-case-jisha-remya2 (accessed on 25th November 2010).

Light Essays -- Literary Analysis, Alcott

Louisa May Alcott was said to be â€Å"the pioneer in the delineation of sprightly young-girl life, brim full of animal spirits, yet overflowing with a desire to be true and brave and helpful†(Delamar 150). As a classic, inspiring author, Alcott is best known for her novels concerning poverty, family struggles to overcome obstacles, and female independence. Alcott incorporated these ideas through her works in Eight Cousins and Little Women. Even though Rose in Louisa May Alcott’s Eight Cousins and the March sisters in Little Women are brought up in different types of socioeconomic environments, they share common traits and themes, such as moral lessons, feminist ideas, and coming of age. The character Rose in Eight Cousins and Laurie in Little Women are similar in terms of socioeconomic societies, unlike the March sisters in Little Women who struggle to support themselves during the Civil War. After becoming a recent orphan, Rose was put into the care of several unknown family members, wealthy Scottish descents from Boston, engaged in the China trade. As an heiress, she was expected by her six aunts to attend â€Å"a fashionable finishing school† (Alcott 43) and learn the proper etiquette of a young elite lady. Although Rose is only thirteen, she is treated like an adult who drinks coffee daily and dresses in womanly fashions such as corsets, high heels, veils, and bustles. These high expectations cause Rose a great deal of stress which leads to long-term illness. Unlike Rose, the March family struggles financially. At one point, the March’s were wealthy, until Mr. March lost his job and joined the war in order to provide for his family. This monetary loss caused a major set back to the family and negatively impacts the four daughters, ... ...en, she marries John Brooke, conforming to society’s expectation of women. While her aunts persuade her to marry into wealth, Meg independently makes the decision that love is more important than money, from experiences with high society. Through this experience, Meg becomes more independent and accepts herself as who she truly is and values what she has. Similarly, Amy succumbs to peer-pressure among her classmates. Trying to be like the other girls and popular, she goes against her morals and boldly endures the negative consequences of her action of encompassing pickled limes. Once quitting school, Amy discovers the power women have and becomes a feminist. She travels to Europe to accomplish her desire to be an artist, considered rare for women during the nineteenth century. Amy follows her dreams and becomes a more assertive and independent â€Å"little women†.